A

Atkinson, Sue, Barker, John F., Hiom, Sara, and Eagle, Lynne (2011) Skin cancer prevention: information, resources and environmental changes. Report. National Institute for Health and Clinical Excellence (NICE), UK.

Athiyaman, A. (2005) Formal childcare services in North Queensland, Australia: an empirical assessment. Australasian Journal of Business and Behavioural Sciences, 1 (1). pp. 11-42.

Athiyaman, Adee (2004) Optimizing radio advertising in North Queensland, Australia: A mathematical programming approach. International Journal on Media Management, 6 (3&4). pp. 235-246.

Athiyaman, Adee (2004) Consumer choice process for holidaying in Tropical North Queensland. In: Proceedings of ASBBS 7th International Conference. pp. 721-731. From: ASBBS 7th International Conference, 6 - 7 August 2004, Cairns, QLD, Australia.

Athiyaman, Adee (2004) The dynamics of competition: a conceptual analysis. In: Proceedings of ASBBS 7th International Conference. pp. 760-767. From: ASBBS 7th International Conference, 6 - 7 August 2004, Cairns, QLD, Australia.

Athiyaman, Adee (2004) Community radio broadcasts in north Queensland, Australia: a market structure analysis using Markov chains. Journal of Business Administration, 3 (2). pp. 1-11.

Athiyaman, Adee, and Shehadie, Elias (2004) E-government in North and Far North Queensland communities: an exploratory analysis. In: Proceedings of ASBBS 7th International Conference. pp. 732-737. From: ASBBS 7th International Conference, 6 - 7 August 2004, Cairns, QLD, Australia.

Athiyaman, Adee (2004) Purchase determinants for pre-loved clothing and stores that sell pre-loved clothing. Journal of Contemporary Business Issues, 12 (1). pp. 118-125.

Athiyaman, Adee (2004) Universal business management principles: an empirical assessment. In: Proceedings of the 4th Teaching, Learning, and Research Conference. pp. 1-6. From: Back to Basics: Inspire to seek knowledge, 22-25 November 2004, Ballarat.

B

Brennan, Ross, Kapetanaki, Ariadne, Eagle, Lynne, Hay, Rachel, and Low, David (2017) Sustainability in the Business & Marketing curriculum: an exploratory study. In: Proceedings of the Academy of Marketing Conference 2017. From: Academy of Marketing Conference, 3-6 July 2017, Hull, UK.

Bilbe, Ashleigh, and Rose, Janelle (2013) An investigation of the marketing communication sources influencing University Selection: a study of a regional university in Australia. In: Ogunmokun, Gabriel O., and Gabbay, Rony, (eds.) Marketing, Management and International Business. Global Publishing House, Perth, Western Australia, pp. 79-90.

Brennan, Ross, Dahl, Stephan, and Eagle, Lynne (2012) Persuading young consumers to make healthy nutritional decisions. In: Bennett, Roger, Kerrigan, Finola, and O'Reilly, Daragh, (eds.) New Horizons in Arts, Heritage, Nonprofit and Social Marketing. Key Issues in Marketing Management . Taylor & Francis, New York, pp. 45-64.

Bilbe, Ashleigh, and Rose, Janelle (2010) The influence of communication sources on a student's evaluation of university selection: a regional university study. In: Australian and New Zealand Marketing Academy Conference: doing more with less. pp. 1-10. From: ANZMAC 2010 Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2010, Christchurch, New Zealand.

Brennan, Ross, Eagle, Lynne, Ellis, Nick, and Higgins, Matthew (2010) Of a complex sensitivity in marketing ethics education. Journal of Marketing Management, 26 (13-14). pp. 1165-1180.

Brennan, Ross, Dahl, Stephen, and Eagle, Lynne (2010) Persuading young consumers to make healthy nutritional decisions. Journal of Marketing Management, 26 (7-8). pp. 635-655.

Brennan, Ross, Eagle, Lynne, and Rice, David (2009) Medicalization and marketing. Journal of Macromarketing, 30 (1). pp. 8-22.

Brennan, Ross, Czarnecka, Barbara, Dahl, Stephan, Eagle, Lynne, and Mourouti, Olga (2008) Regulation of nutrition and health claims in advertising. Journal of Advertising Research, 48 (1). pp. 57-70.

C

Cupit, Cathy, Costello, Diane, Eagle, Lynne, and Raciti, Maria (2017) Social marketing strategies for low SES communities: position paper. Report. Curtin University of Technology, Perth, WA, Australia.

Carter, Stacy M., Mayes, Christopher, Eagle, Lynne, and Dahl, Stephan (2017) A code of ethics for social marketing? Bridging procedural ethics and ethics-in-practice. Journal of Nonprofit & Public Sector Marketing, 29 (1). pp. 20-38.

Carter, Stacy, and Eagle, Lynne (2016) Social marketing ethics. AASM Viewpoint, 5 (3). pp. 1-3.

Casey, Adrian John (2014) The authenticity heuristic: are consumer preferences toward culturally authentic producers rational? PhD thesis, James Cook University.

Clelland, Tracy, Cushman, Penni, and Hawkins, Jacinta (2013) Challenges of parental involvement within a health promoting school framework in New Zealand. Education Research International, 2013. 131636. pp. 1-8.

Czarnecka, Barbara, Dahl, Stephan, and Eagle, Lynne (2013) Is food advertising culture-bound?: contradictory results from three European countries. Journal of Customer Behaviour, 12 (2-3). pp. 227-246.

D

De Silva, Muthu, Wang, Pengji, and Kuah, Adrian T.H. (2021) Why wouldn't green appeal drive purchase intention? Moderation effects of consumption values in the UK and China. Journal of Business Research, 122. pp. 713-724.

Dahl, Stephan (2017) Introduction to the IJA special issue Latin America. International Journal of Advertising, 36 (6). pp. 829-830.

Dahl, Stephan, Eagle, Lynne, and Low, David (2016) Health apps: broccoli of the phone app world? In: Proceedings of the International Social Marketing Conference 2016. pp. 29-32. From: ISAC: International Social Marketing Conference 2016: societal wellbeing, 26-27 September 2016, Wollongong, NSW, Australia.

Dahl, Stephan, and Yeung, Fannie (2015) Contrasting perspectives on marketing. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 55-74.

Dahl, Stephan, and Waehning-Orga, Nadine (2015) Ethical consumption. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 117-140.

Dahl, Stephan (2015) Ethics in new media. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 100-116.

Dahl, Stephan, Eagle, Lynne, and Low, David (2015) Integrated marketing communications and social marketing: together for the common good? Journal of Social Marketing, 5 (3). pp. 226-240.

Dahl, Stephan, and Mortimer, Kathleen (2015) Legislation, regulation and ethics. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 265-278.

Dahl, Stephan, and Eagle, Lynne (2015) Marketing to young and vulnerable consumer groups. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 141-158.

Dahl, Stephan (2015) Social Media Marketing: theories and applications. Sage Publications, London, UK.

Deakin, Glen B., Ennis-Thomas, Robert, and Armstrong, William (2014) The CoolMe™ vest: idea to application. In: Edwards, Andrew, and Leicht, Anthony, (eds.) Science of Sport, Exercise and Physical Activity in the Tropics. Sports and Athletics Preparation, Performance and Psychology . Nova Science Publishers, New York, NY, USA, pp. 103-110.

Dahl, Stephan, Eagle, Lynne, and Ebrahimjee, Mustafa (2013) Golden moves: developing a transtheoretical model-based social marketing intervention in an elderly population. Social Marketing Quarterly, 19 (4). pp. 230-241.

Dahl, Stephan, Low, David, and Eagle, Lynne (2012) Mobile phone-based advergames. In: Proceedings of the 2012 Australian and New Zealand Marketing Academy Conference (ANZMAC). 98. pp. 1-7. From: ANZMAC 2012, 3-5 December 2012, Adelaide, SA.

Dahl, Stephan, and Eagle, Lynne (2012) Traditional or electronic: why all word of mouth is not created equal. In: 41th Annual Conference of European Marketing Academy. pp. 2-7. From: Marketing to Citizens: EMAC 2012, Lisbon, Portugal, 22-25 May 2012.

Dahl, Stephan, Eagle, Lynne, and Baez, Carlos (2009) Analyzing advergames for children: active diversions or actually deception: an exploratory study of online advergames content. Young Consumers, 10 (1). pp. 46-59.

Dens, Nathalie, Eagle, Lynne, and De Pelsmacker, Patrick (2008) Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication. Health Communication, 23 (1). pp. 45-61.

E

Eagle, Lynne, and Hay, Rachel (2020) Appearances matter: the impact of unattainable idealizations of an Individual's physical self. In: Eagle, Lynne, Dahl, Stephan, De Pelsmacker, Patrick, and Taylor, Charles R., (eds.) The SAGE Handbook of Marketing Ethics. SAGE, London, UK, pp. 169-183.

Eagle, Lynne, Dahl, Stephan, and Lowe, David (2019) Ethical dimensions of social marketing and social change. In: Kennedy, Ann-Marie, (ed.) Macro-Social Marketing: systems thinking for wicked problems. Routledge, London, UK, pp. 193-214.

Eagle, Lynne, Hay, Rachel, and Low, David R. (2018) Competing and conflicting messages via online news media: potential impacts of claims that the Great Barrier Reef is dying. Ocean & Coastal Management, 158. pp. 154-163.

Eagle, Lynne, and Dahl, Stephan (2018) Product placement in old and new media: examining the evidence for concern. Journal of Business Ethics, 147 (3). pp. 605-618.

Eagle, Lynne, Dahl, Stephan, and Low, David (2017) Just a little prick? Or a stab in the back? Vaccine uptake explored. In: Proceedings of the Academy of Marketing Conference 2017. From: Academy of Marketing Conference 2017: Freedom Through Marketing: looking back, going forward, 3-6 July 2017, Hull, UK.

Eagle, Lynne, Dahl, Stephan, and Low, David (2017) Ethical Issues in social marketing. In: French, Jeff, (ed.) Social Marketing and Public Health Theory and Practice. Oxford University Press, Oxford, UK, pp. 187-201.

Eagle, Lynne (2016) NESP Project 2.1.3: harnessing the science of social marketing and behaviour change for improved water quality in the GBR: an action research project: literature review. In: Office of the Great Barrier Reef Webinar Series. pp. 1-34. From: Office of the Great Barrier Reef Social Science Webinar Series, 25 October 2016, Brisbane, QLD, Australia.

Eagle, Lynne, and Dahl, Stephan (2016) Empowered, uncertain or disinterested? Health seeking knowledge and search behaviours. In: Proceedings of the International Social Marketing Conference 2016. pp. 24-28. From: ISAC: International Social Marketing Conference 2016: societal wellbeing, 26-27 September 2016, Wollongong, NSW, Australia.

Eagle, Lynne, Farr, Marina, and Hay, Rachel (2016) NESP Project 2.1.3: progress update for harnessing the science of social marketing and behaviour change for improved water quality in the GBR: an action research project. In: Office of the Great Barrier Reef Webinar Series. pp. 1-31. From: Office of the Great Barrier Reef Webinar Series, 10 April 2016, Brisbane, QLD, Australia.

Eagle, L.C., and Dahl, S. (2016) Empowering or misleading? Online health information provision challenges. Marketing Intelligence and Planning, 34 (7). pp. 1000-1020.

Eagle, Lynne, and Dahl, Stephan (2016) Guest editorial. Marketing Intelligence and Planning, 34 (7). pp. 902-904.

Eagle, Lynne, Hamann, Mark, and Low, David R. (2016) The role of social marketing, marine turtles and sustainable tourism in reducing plastic pollution. Marine Pollution Bulletin, 107 (1). pp. 324-332.

Eagle, Lynne, Low, David, Case, Peter, and Vandommele, Lisa (2015) Attitudes of undergraduate business students toward sustainability issues. International Journal of Sustainability in Higher Education, 16 (5). pp. 650-668.

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2015) Criticisms of marketing. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 29-54.

Eagle, Lynne, and Dahl, Stephan (2015) Ethical issues in marketing relationships. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 75-99.

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2015) Ethics in social marketing. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 235-264.

Eagle, Lynne (2015) Introduction to marketing ethics. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 1-28.

Ebrahimjee, Mustafa, Dahl, Stephan, and Eagle, Lynne (2015) Lifestyle, health and pharmaceutical marketing. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 189-207.

Eagle, Lynne, and Dahl, Stephan (2015) Marketing Ethics and Society. Sage, London, UK.

Eagle, Lynne, and Dahl, Stephan (2015) Online DTC and health information seeking: we are talking. But to whom are we talking? In: Proceedings of AM2015: Academy of Marketing Conference. pp. 1-7. From: AM2015: Academy of Marketing Conference, 7-9 July 2015, Limerick, Ireland.

Eagle, Lynne, and Dahl, Stephan (2015) Online direct to consumer information provision: readability analysis suggests a failure to communicate. In: Proceedings of ICORIA 2015: 14th International Conference on Research in Advertising. pp. 1-10. From: ICORIA 2015: 14th International Conference on Research in Advertising, 3-4 July 2015, London, UK.

Eagle, Lynne, Desrochers, Debra M., Dahl, Stephan, Mahony, Tracey, and Low, David R. (2015) Promotion of harmful products. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 159-188.

Eagle, Lynne, Dahl, Stephan, Carter, Stacy, and Low, David (2015) Social marketing ethical dilemmas: pursuing practical solutions for pressing problems. In: Proceedings of the World Social Marketing Conference. pp. 19-21. From: World Social Marketing Conference, 19-21 April 2015, Sydney, NSW, Australia.

Eagle, Lynne, Low, David R., and Vandommele, Lisa (2015) Social marketing perspectives on barriers to and enablers of effective sustainability communication. Sinergie Italian Journal of Management, 33 (96). pp. 131-150.

Eagle, Lynne, Mahony, Tracey, and Dahl, Stephan (2015) Tourism, heritage, cultural, arts and cause-related marketing. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 208-234.

Eagle, Lynne, Dahl, Stephan, Low, David R., and Mahony, Tracey (2014) Alcohol promotion via mobile phone apps: gaps in impact evaluation and regulatory coverage. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. pp. 23-30. From: ANZMAC 2014: Australian and New Zealand Marketing Academy Conference: agents of change, 1-3 December 2014, Brisbane, QLD, Australia.

Eagle, Lynne, Low, David, and Vandommele, Lisa (2014) Barriers to and enablers of effective individual and community sustainability communication. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. pp. 513-520. From: ANZMAC 2014: Australian and New Zealand Marketing Academy Conference: agents of change, 1-3 December 2014, Brisbane, QLD, Australia.

Eagle, Lynne, Low, David R., and Dahl, Stephan (2014) Can social marketing combat sorcery? In: Proceedings of the International Social Marketing Conference. From: AASM 2014: International Social Marketing Conference, 16-18 July 2014, Melbourne, VIC, Australia.

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2014) Ethical issues in the marketing of skin lightening products. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. pp. 75-81. From: ANZMAC 2014: Australian and New Zealand Marketing Academy Conference: agents of change, 1-3 December 2014, Brisbane, QLD, Australia.

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2014) Ethics in social marketing: in search of pronēsis. In: Proceedings of the International Social Marketing Conference. From: AASM 2014: International Social Marketing Conference, 16-18 July 2014, Melbourne, VIC, Australia.

Eagle, Lynne, Dahl, Stephan, Czarnecka, Barbara, and Lloyd, Jenny (2014) Marketing Communications. Taylor & Francis, Abingdon, Oxon, UK.

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2014) Marketing ethics in the 21st century: in pursuit of phronesis. In: Global Marketing Conference Proceedings. pp. 241-253. From: GMC 2014: Global Marketing Conference at Singapore: Bridging Asia and the World: globalization of marketing and management theory and practice, 15-18 July 2014, Singapore.

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2013) Ethics in Social Marketing: in search of pronēsis. AASM Viewpoint, 2 (6). pp. 21-23.

Eagle, Lynne, Case, Peter, and Low, David R. (2013) Challenges facing behaviour change interventions: a social marketing perspective on communicating sustainability and climate change science. In: Kubacki, Krzysztof, and Rundle-Thiele, Sharyn, (eds.) Contemporary Issues in Social Marketing. Cambridge Scholars Publishing, Newcastle upon Tyne, UK, pp. 21-40.

Eagle, Lynne, Low, David, Case, Peter, and Vandommele, Lisa (2013) Foundations for effective sustainability education. In: Proceedings of the World Marketing Congress (XVI) pp. 484-494. From: 16th Biennial World Marketing Congress: looking forward, looking back: drawing on the past to shape the future of marketing, 17-20 July 2013, Melbourne, VIC, Australia.

Eagle, Lynne, Low, David R., Vandommele, Lisa, and Li, Siqiwen (2013) Foundations for effective sustainability education. In: Proceedings of Australia New Zealand Marketing Academy Conference 2013. 087. From: Australian and New Zealand Marketing Academy Conference, 1-4 December 2013, Adelaide, SA, Australia.

Eagle, Lynne, Dahl, Stephan, Muscat, Melody, and Low, David R. (2013) Not quite playing the game? Mobile applications for healthier lifestyles. In: Proceedings of the World Marketing Congress (XVI) pp. 335-345. From: 16th Biennial World Marketing Congress: looking forward, looking back: drawing on the past to shape the future of marketing, 17-20 July 2013, Melbourne, VIC, Australia.

Eagle, Lynne, Dahl, Stephen, Hill, Suzie, Bird, Sara, Spotswood, Fiona, and Tapp, Alan (2013) Social Marketing. Pearson Education, Edinburgh Gate.

Eagle, Lynne, Dahl, Stephan, Low, David R., and Mahony, Tracey (2013) Troubling thoughts about tobacco promotion in the on-line environment. In: Proceedings of Australia New Zealand Marketing Academy Conference 2013. 086. From: Australian and New Zealand Marketing Academy Conference, 1-4 December 2013, Adelaide, SA, Australia.

Eagle, Lynne, Hamann, Mark, and Low, David R. (2013) The role of social marketing and sustainable tourism in reducing plastic pollution. In: Proceedings of Australia New Zealand Marketing Academy Conference 2013. 314. From: Australian and New Zealand Marketing Academy Conference, 1-4 December 2013, Adelaide, SA, Australia.

Eagle, Lynne, Dahl, Stephan, Low, David R., and Case, Peter (2012) Behaviour change tools: soft versus hard options. In: Proceedings of the 2012 International Social Marketing Conference. pp. 60-64. From: INSM 2012 International Social Marketing Conference, 27-29 June 2012, Brisbane, QLD, Australia.

Eagle, Lynne, Case, Peter, and Low, David R. (2012) Climate of change – or confusion? In: Proceedings of the 2012 International Social Marketing Conference. pp. 55-59. From: INSM 2012 International Social Marketing Conference, 27-29 June 2012, Brisbane, QLD, Australia.

Eagle, Lynne, Case, Peter, and Low, David (2012) Connecting rather than confusing: climate change communication. In: Proceedings of the 2012 Australian and New Zealand Marketing Academy Conference (ANZMAC). 97. pp. 1-7. From: ANZMAC 2012, 3-5 December 2012, Adelaide, SA.

Eagle, Lynne, Morey, Yvette, and Dahl , Stephen (2012) Subtle sophistry or savvy strategy: ethical and effectiveness issues regarding product placements in mass media. In: Eisend, Martin, Langner, Tobias, and Okazaki, Shintaro, (eds.) Advances in Advertising Research: current insights and future trends. European Advertising Academy, 3 . Springer, Wiesbaden, Germany, pp. 237-247.

Eagle, Lynne, McDowell, Ray, and Bird, Sarah (2011) Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation. In: World Non-Profit and Social Marketing Conference. pp. 1-11. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Eagle, Lynne, Morey, Yvette, Case, Peter, Verne, Julia, and Bowtell, Nicola (2011) Response to the Government's "Healthy lives, Healthy people: our strategy for public health in England" white paper. Report. South West Public Health Observatory, Bristol, GBR.

Eagle, Lynne, Jones, Simon, Kemp, Gillian, Hawkins, Jacinta, Bulmer, Sandy, and Verne, Julia (2011) Sun protection: North and South – a comparison of attitudes and behaviours of young adults in the UK and NZ: implications for UK interventions. In: World Non-Profit and Social Marketing Conference. pp. 1-7. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Eagle, Lynne, McDowell, Ray, and Bird, Sarah (2011) Who can you trust? Deciphering decline in trust of government-sponsored sources of health information. In: World Non-Profit and Social Marketing Conference. pp. 1-10. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Ellis, Nick, Higgins, Matthew, Brennan, Ross, and Eagle, Lynne (2010) Alterity and sensitivity in inter-organizational relations: contours of the tutor in marketing ethics education. In: Proceedings of the Industrial Marketing and Purchasing Group Annual Conference. pp. 1-16. From: 2010 Industrial Marketing & Purchasing (IMP) conference, 6-8 July 2010, Budapest, Hungary.

Eagle, Lynne, Kemp, Gillian, and Jones, Simon (2009) Design principles: social marketing intervention material. Manual. Bristol Business School, Bristol, UK.

Eagle, Lynne (2009) Synthesis of the West Midland Health Technology Assessment Collaboration reports: providing public health information to prevent skin cancer: review of effectiveness and cost effectiveness (dated February 2009) and addendum (dated May 2009). Report. University of the West of England, Bristol, UK.

Eagle, Lynne (2009) Book review of "Public Health Branding: applying marketing for social change" by Evans, W.D. and Hastings G., Oxford University Press, Oxford, UK. Journal of Public Health, 31 (3). p. 458.

Eagle, Lynne (2009) Book review of "The Encyclopaedic Dictionary of Marketing," by Khan, K.M. and Khan, M.N., Sage Publications, New Delhi, India. Journal of Marketing Communications, 15 (5). pp. 367-368.

Eagle, Lynne, Bird, Sara, Spotswood, Fiona, and Tapp, Alan (2009) Ethical dimensions of social marketing: does trying to do good equate to doing no harm? In: Proceedings of the 14th Biennial World Marketing Congress. pp. 446-451. From: 14th Biennial World Marketing Congress, 22-25 July 2009, Oslo, Norway.

Eagle, Lynne (2009) Health partnerships: guide to the ethics of local partnerships for health. Report. University of the West of England, Bristol, UK.

Eagle, Lynne, Tapp, Alan, and Spotswood, Fiona (2009) Literature-based draft social marketing strategy for smoking cessation, with a focus on second-hand smoking. Report. Somerset Primary Care Trust, Bristol, UK.

Eagle, Lynne (2009) New media, old theories, existing regulation: the need to re-examine effects and effectiveness. Advertising Education Forum, 1. 4. pp. 52-65.

Eagle, Lynne (2009) Social marketing ethics: report prepared for the National Social Marketing Centre. Report. National Social Marketing Centre, Bristol, UK.

Eagle, Lynne, Kemp, Gillian, and Jones, Simon (2009) Social marketing-based strategy for sun protection interventions: supplementary document quantitative benchmark Cornwall PCT region. Report. University of the West of England, Bristol, UK.

Eagle, Lynne, Kemp, Gillian, McDowell, Raymond, and Warren, Stella (2008) UK Academic Capacity Mapping: social marketing. Report. University of the West of England, London. (Unpublished)

Eagle, Lynne, Kemp, Gillian, and Tapp, Alan (2008) Social marketing based strategy for sun protection interventions. Report. Bristol Business School, University of the West of England, Bristol, UK.

Eagle, Lynne, and Brennan, Ross (2007) Beyond advertising: in-home promotion of "fast food". Young Consumers, 8 (4). pp. 278-288.

Eagle, Lynne (2007) Commercial media literacy: what does it do, to whom-and does it matter? Journal of Advertising, 36 (2). pp. 101-110.

Eagle, Lynne, Kitchen, Philip, and Bulmer, Sandy (2007) Insights into interpreting integrated marketing communications: a two-nation qualitative comparison. European Journal of Marketing, 41 (7/8). pp. 956-970.

Eagle, Lynne, Hawkins, Jacinta, Kitchen, Philip, and Rose, Lawrence C. (2007) Peklenski hrup ob prepovedi izdelkov: tržnokomunikacijski vidiki umika izdelkov Pan Harmaceuticals. Teorija in Praksal, 44 (5). pp. 762-784.

Eagle, Lynne (2005) Personal selling. In: Kitchen, Philip J., de Pelsmacker, Patrick, Eagle, Lynne, and Schultz, Don E., (eds.) A Reader in Marketing Communications. Taylor & Francis, Oxon, RN, pp. 178-198.

Eagle, Lynne (2005) Sponsorship. In: Kitchen, Philip J., de Pelsmacker, Patrick, Eagle, Lynne, and Schultz, Don E., (eds.) A Reader In Marketing Communications. Taylor & Francis, Oxon, RN, pp. 157-177.

Eagle, Lynne (2004) Advertising. In: Kitchen, Philip J., and De Pelsmacker, Patrick, (eds.) Integrated Marketing Communication: a primer. Communication in Marketing . Routledge, London, UK, pp. 30-44.

Eagle, Lynne (2004) Marketing public relations. In: Kitchen, Philip J., and De Pelsmacker, Patrick, (eds.) Integrated Marketing Communications: a primer. Routledge, London, UK, pp. 77-91.

Eagle, Lynne (2003) The rhetoric and reality of marketing in New Zealand. In: Kitchen, P., (ed.) Marketing: Rhetoric or Reality? An International Managerial Approach. Palgrave Macmillan, Basingstoke, pp. 72-86.

Eagle, Lynne, de Bruin, Anne, and Bulmer, Sandy (2002) Violence, values, and the electronic media environment. Corporate Communications, 7 (1). pp. 25-33.

F

French, Jeff, Tapp, Alan, Eagle, Lynne, Keown, Dolores, and O'Reilly, Nicola (2008) Geared for Action: developing the generic financial advice service. Report. National Social Marketing Centre, London, GBR. (Unpublished)

H

Hay, Rachel, Eagle, Lynne, and Bhati, Abhishek (2021) Broadening cultural horizons in social marketing: social marketing case studies in the Asia-Pacific region. Springer Singapore, Singapore.

Hay, Rachel (2021) The impact of advances and challenges of bush internet connectivity for women in agriculture in Queensland, Australia. In: Khemais Hamrita, Takoi, (ed.) Women in Precision Agriculture: technological breakthroughs, challenges and aspirations for a prosperous and sustainable future. Women in Engineering and Science . Springer, Cham, Switzerland, pp. 197-212.

Hay, Rachel, Eagle, Lynne, and Low, David (2017) Marketing social change: fixing bush internet in rural regional and remote Australia. In: Proceedings of the Academy of Marketing Conference 2017. From: Academy of Marketing Conference 2017: Freedom Through Marketing: looking back, going forward, 3-6 July 2017, Hull, UK.

Hay, Rachel, and Eagle, Lynne (2017) NESP Project 2.1.3: progress update for harnessing the science of social marketing and behaviour change for improved water quality in the GBR: Documentary Analysis Results. Office of the Great Barrier Reef, Office of the Great Barrier Reef Webinar Series.

Hawkins, Jacinta, Bulmer, Sandy, and Eagle, Lynne (2011) Evidence of IMC in social marketing. Journal of Social Marketing, 1 (3). pp. 228-239.

Hong, Se-Joon, Lui, Carrie, Hahn, Jungpil, and Tam, Kar Yan (2008) How old are you, really?: cognitive vs. chronological age in technology acceptance decisions. In: Proceedings of the Seventh Annual Workshop on HCI Research in MIS. pp. 1-5. From: The Seventh Annual Workshop on HCI Research in MIS, 13 December 2008, Paris, France.

Hunt, Lynn, Eagle, Lynne, and Kitchen, Philip J. (2004) Balancing marketing education and information technology: matching needs or needing a better match? Journal of Marketing Education, 26 (1). pp. 75-88.

J

Jones, Simon, Eagle, Lynne, Kemp, Gill, Scammell, Katy, Naumann, Lisa, and Hiom, Sara (2011) Segmentation strategies for strengthening sun protection behaviours within the UK. In: World Non-Profit and Social Marketing Conference. pp. 1-8. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Jackson, Laurel, and Low, David (2010) Behavioural dimensions of financial decisions from a chronically poor rural area of Bangladesh. In: Proceedings of ANZMAC Annual Conference 2010. pp. 1-11. From: ANZMAC 2010 Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2010, Christchurch, New Zealand.

Johns, Raechel, Low, David, and Blackman, Deborah (2009) Information technology and relationship marketing in an inter-firm context: implications for research. In: Proceedings of the Australian and New Zealand Marketing Academy Annual Conference (2009) From: 2009 Proceedings of the Australian and New Zealand Marketing Academy Annual Conference, 30 November - 2 December 2009, Melbourne, VIC, Australia.

K

Kim, Yenee, Reetika, Gupta, and Mukherjee, Malobi (2019) The healthcare conundrum at the bottom of the pyramid. In: [Presented at the 41st Annual ISMS Marketing Science Conference]. From: 41st Annual ISMS Marketing Science Conference, 20-22 June 2019, Rome, Italy.

Kuah, Adrian T.H., and Weerakkody, Vishanth (2015) Is cost transparency necessarily good for consumers. European Journal of Marketing, 49 (11/12). pp. 1980-1986.

Kemp, Gillian Ann, Eagle, Lynne, and Verne, Julia (2011) Mass media barriers to social marketing interventions: the example of sun protection in the UK. Health Promotion International, 26 (1). pp. 37-45.

Kemp, Gillian, and Eagle, Lynne (2009) The bronze debate: looking gold versus getting old. Journal of Research for Consumers, 16. pp. 1-11.

Kemp, Gillian, and Eagle, Lynne (2008) Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions. International Review on Public Health and Nonprofit Marketing, 5 (2). pp. 117-128.

L

Low, David, and Eagle, Lynne (2019) What’s wrong with science? Has science become a (contested) belief system? Social Business, 9 (2). pp. 105-126.

Low, David R., and Eagle, Lynne (2017) Marketing the contested belief system of science. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. pp. 455-458. From: ANZMAC 2017: Australian and New Zealand Marketing Academy Conference: marketing for impact, 4-6 December 2017, Melbourne, VIC, Australia.

Low, David R., and Eagle, Lynne (2013) Climate change science versus climate sceptics: is the world really flat? In: Proceedings of the 16th World Marketing Congress (XVI) pp. 664-674. From: 16th Biennial World Marketing Congress: looking forward, looking back: drawing on the past to shape the future of marketing, 17-20 July 2013, Melbourne, VIC, Australia.

Liu, Hong-Bo, McCarthy, Breda, Chen, Tingzhen, Zhou, Zhang-yue, Song , Xuguang, and Guo, Shu (2013) Dynamics of wine consumption in China: an empirical study. In: Proceedings of the 27th Australian and New Zealand Academy of Management Conference. 216. From: ANZAM 2013: 27th Australian and New Zealand Academy of Management Conference: managing on the edge, 4-6 December 2013, Hobart, TAS, Australia.

Low, David R., and Pattinson, Hugh M. (2011) Defining E-Novation. In: Pattinson, Hugh M., and Low, David R., (eds.) E-Novation for Competitive Advantage in Collaborative Globization, Technologoes for Emerging E-Business Strategies. IGI Global, USA, pp. 49-57.

Lui, Siu Man, and Qiu, Ling (2007) Individual privacy and organizational privacy in business analytics. In: Proceedings of the 40th Annual Hawaii International Conference 2007. From: Hawaii International Conference on System Sciences, 3-6 January 2007, Hawaii.

Lui, Siu Man, and Yu, Calvin Chun (2007) An investigation of web presence and business intelligence of Australian game development companies using webometrics indicators. In: Proceedings of the Thirteenth Australasian World Wide Web Conference 2007. From: AusWeb07, 30 June- 4 July 2007, Coffs Harbour.

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Mohammadi, Zohre (2020) Listening to children as a tourism market: the Asian context. In: Pearce, Philip L., and Correia, Antónia, (eds.) Tourism's New Markets Drivers: drivers, details and directions. GoodFellow Publishers, Oxford, UK, pp. 176-194.

McShane, Connar Jo, Turnour, Jim, Thompson, Michelle, Dale, Allan, Prideaux, Bruce, and Atkinson, Margaret (2016) Connections: the contribution of social capital to regional development. Rural Society, 25 (2). pp. 154-169.

Murphy, Laurie, Schurmann, Andrea, and Moscardo, Gianna (2013) Building brands with music: Australian cases. In: Tschmuck, Peter, Pearce, Philip L., and Campbell, Steven, (eds.) Music Business and the Experience Economy: the Australasian case. Springer, Berlin, Germany, pp. 153-174.

Morey, Yvette, and Eagle, Lynne (2011) Healthy Eating Initiatives with Black and Minority Ethnic Groups in Bristol: report prepared for Bristol NHS. Report. Bristol Business School.

Morey, Yvette, Eagle, Lynne, Kemp, Gillian, Jones, Simon, and Verne, Julia (2011) Celebrities and celebrity culture: role models for high-risk behaviour or sources of credibility? In: World Non-Profit and Social Marketing Conference. pp. 1-9. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Morey, Yvette, Eagle, Lynne, Verne, Julia, and Cook, Helen (2011) Deliberate self-harm in the South West: setting a research agenda. Report. South West Public Health Observatory, Bristol, GBR.

McPhail, Janelle, and Fogarty, Gerard (2004) Mature Australian consumers' adoption and consumption of self-service banking technologies. Journal of Financial Services Marketing, 8 (4). pp. 302-313.

McPhail, Janelle, and Fogarty, Gerard (2004) Predicting senior consumers' acceptance and use of self-service banking technologies: test of the extended Technology Acceptance Model. In: Proceedings of the 6th Australasian Services Research Workshop. pp. 199-206. From: 6th Australasian Services Research Workshop, 16 - 18 February, 2004, Dunedin, New Zealand.

McPhail, Janelle, Fogarty, Gerard, and Walker, Rhett H. (2003) Understanding older consumers’ usage of self-service banking technologies: test of two models. In: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003. pp. 2230-2237. From: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003, 1-3 December 2003, Adelaide, SA, Australia.

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Ogunmokun, Gabriel O., Kasuma, Hariman, and Rose, Janelle (2010) A study of the strategic marketing practices influencing the performance of retail pharmacies in the Australian health industry. In: Proceedings of 4th Biennial Conference of the Academy of World Business, Marketing and Management Development (4) pp. 569-577. From: 4th Biennial Conference of the Academy of World Business, Marketing and Management Development, 12 - 15 July 2010, Oulu, Finland.

Ogunmokun, Gabriel O., Tang, Chen, and Rose, Janelle D. (2008) Strategic marketing planning practices and business performance: an examination of small and medium sized business organizations in Singapore. In: Proceedings of the 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development (3) pp. 474-485. From: 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development, 14-17 July 2008, Rio de Janeiro, Brazil.

O'Loughlin, Jennifer (2006) The internal market for non-profits: considerations for marketing, recruitment and motivation of non-profit executive employees. Third Sector Review, 12 (1). pp. 57-69.

Ogunmokun, Gabriel, Chin, Iris, and McPhail, Janelle (2005) A discriminant analysis of the managers perceptions of the value of marketing research and its effect on business performance. International Journal of Management, 22 (1). pp. 32-40.

Ogunmokun, Gabriel, Chin, Iris, and McPhail, Janelle (2004) Marketing research practices and company performance. In: Proceedings of 2004 Inaugural Academy of World Business, Marketing and Management Development Conference. pp. 946-958. From: 2004 Inaugural Academy of World Business, Marketing and Management Development Conference, 13-16 July, 2004, Gold Coast, QLD, Australia.

Ogunmokun, Gabriel, McPhail, Janelle, and Chin, Iris (2003) Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low levels of business performance. In: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003. pp. 1617-1624. From: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003, 1-3 December 2003, Adelaide, SA, Australia.

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Pearce, Meryl, Eagle, Lynne, Low, David, and Schurmann, Andrea (2015) Pro-environmental behaviors of climate skeptics: do beliefs matter? A study of the dry tropics, Australia. In: Proceedings of the 7th International Conference on Climate Changes, Global Warming, Biological Problems (CGB'15). pp. 50-56. From: 7th International Conference on Climate Changes, Global Warming, Biological Problems (CGB'15), 5-7 September 2015, Seoul, Korea.

Pattinson, Hugh M., and Low, David R. (2011) E-Novation for Competitive Advantage in Collaborative Globalization: technologies for emerging E-business strategies. Advances in E-Business Research . Business Science Reference, Hershey, PA, USA.

Pattinson, Hugh M., and Low, David R. (2011) Next generation collaborative information platforms. In: Pattinson, Hugh M., and Low, David R., (eds.) E-Novation for Competitive Advantage in Collaborative Globization, Technologoes for Emerging E-Business Strategies. Advances in E-Business Research . Business Science Reference, Hershey, PA, USA, pp. 253-273.

Plewa, Carolin, Low, David R., and Sloan, Terry R. (2008) Driver or passenger?: the link between marketing and continuous improvement? In: Proceedings of the International CINet Conference. pp. 676-686. From: 9th International CINet Conference: Radical Challenges in Innovation Management, 5-9 September 2008, Valencia, Spain.

Pattinson, Hugh M., and Low, David R. (2008) E-Novation: an offbeat view of innovation, E-marketing and a new collaborative information platform. In: Proceedings of the ANZMAC Annual Conference (2008) From: Australian and New Zealand Marketing Academy Annual Conference 2008: marketing: shifting the focus from mainstream to offbeat, 1-3 December 2008, Sydney, NSW, Australia.

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Raciti, Maria M., Cupitt, Cathy, Costello, Diane, and Eagle, Lynne (2016) Conceptualising a social marketing approach to widening participation in Australian higher education. In: Proceedings of the 2016 Students Transitions Achievement Retention & Success Conference. pp. 1-4. From: 2016 STARS: Students Transitions Achievement Retention & Success Conference, 29 June - 2 July 2016, Perth, WA, Australia.

Rose, Janelle, and Ogunmokun, Gabriel (2013) Utilization of self-service banking technologies: a study of the variables differentiating the level of usage among the mature age consumer market in Australia. International Journal of Business, Humanities and Technology, 3 (3). pp. 63-69.

Rose, Janelle, and Ogunmokun, Gabriel (2010) Relationship between cognitive age and technology readiness: an exploratory analysis of mature consumers. In: Proceedings of ANZMAC Annual Conference 2010. From: ANZMAC 2010 Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2010, Christchurch, New Zealand.

Rose, Janelle, and Fogarty, Gerard (2010) Technology readiness and segmentation profile of mature consumers. In: Proceedings of 4th Biennial Conference of the Academy of World Business, Marketing and Management Development (4) pp. 57-65. From: 4th Biennial Conference of the Academy of World Business, Marketing and Management Development, 12 - 15 July 2010, Oulu, Finland.

Rose, Janelle, and Fogarty, Gerard (2009) The influence of incentives and survey design on mail survey response rates for mature consumers. In: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009. pp. 1-7. From: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, 30 November - 2 December, 2009, Melbourne, VIC, Australia.

Rose, Janelle , and Ogunmokun, Gabriel (2008) Improving usage of self-service banking technologies among mature consumers. In: Proceedings of the 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development (3) pp. 157-165. From: 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development, 14-17 July 2008, Rio de Janeiro, Brazil.

Rose, Janelle, and Winter, Caroline (2008) The role of food tourism in developing an emerging Queensland wine tourism region: an exploratory study. In: Proceedings of the 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development (3) pp. 97-105. From: Academy of World Business, Marketing & Management Development 2008 Conference, 14-17 July 2008, Rio de Janeiro, Brazil.

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Suryanarayanan, Sriram, Srinivasan, Shwetha, Lin, Wenxin, Wang, Linxin, and Sabharwal, Jagdeep Kaur (2021) Managing customer expectations: a study of two four-star hotels in Malaysia and Singapore. In: Thirumaran, K., Klimkeit, Dirk, and Tang, Chun Meng, (eds.) Service Excellence in Tourism and Hospitality: insights from Asia. Tourism, Hospitality & Event Management . Springer Nature, Cham, Switzerland, pp. 41-53.

Saleem, Muhammad Abid, Wasaya, Allah, and Zahra, Sadaf (2017) Determinants of frozen food purchase intentions: insights from a developing country. Indian Journal of Marketing, 47 (7). pp. 47-59.

Saleem, Muhammad Abid, Zahra, Sadaf, and Yaseen, Asif (2017) Impact of service quality and trust on repurchase intentions – the case of Pakistan airline industry. Asia Pacific Journal of Marketing and Logistics, 29 (5). pp. 1136-1159.

Sukresna, I Made (2014) Channel connectivities between manufacturer and distributor: an Indonesian context. PhD thesis, James Cook University.

Sharma, Bishnu, Raciti, Maria, O'Hara, Rebecca, Reinhard, Karin, and Davies, Fiona (2013) University students' perceived susceptibility to alcohol retail sales promotions. Journal of Consumer Marketing, 30 (3). pp. 283-294.

Sukresna, I Made, and Hamilton, John (2012) Manufacturer-distributor relationship in a developing country: transactional or relational? In: Proceedings of the 12th Annual Hawaii International Conference On Business. pp. 657-672. From: 12th Annual Hawaii International Conference On Business, 24-27 May 2012, Honolulu, Hawaii.

Siano, Alfonso, Eagle, Lynne, Confetto, Maria Giovanna, and Siglioccolo, Mario (2010) Destination competitiveness and museum marketing strategies: an emerging issue in the Italian context. Museum Management and Curatorship, 25 (3). pp. 259-276.

Siglioccolo, Mario, Eagle, Lynne, Kitchen, Philip, and Confetto, Maria Giovanna (2009) Exploring the link between managing cultural heritage and tourism industry competitiveness: a two country comparison. Esperienze d’impresa, 2. pp. 5-22.

Siano, Alfonso, Eagle, Lynne, Confetto, Maria Giovanna, and Sigliocolo, Mario (2009) Marketing strategies for top Italian museums: the influence of province destination competitiveness. International Journal of the Inclusive Museum, 2 (4). pp. 111-124.

Sands, John, and McPhail, Janelle (2003) Choice criteria of listed Australian public companies for selecting an auditor: an exploratory study. International Journal of Business Studies, 11 (1). pp. 109-133.

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Tang, Chun Meng (2013) The importance of attributes in customers' buying decisions: a case of bridal business. In: Proceedings of the International Conference on Managing the Asian Century. pp. 395-401. From: ICMAC 2013: International Conference on Managing the Asian Century, 11-13 July 2013, Singapore.

Tapp, Alan, and Eagle, Lynne (2008) Lighting the Touchpaper: how social marketing can help ignite active Bristol. Report. UNSPECIFIED.

Tapp, Alan, Eagle, Lynne, and Spotswood, Fiona (2008) Social marketing-based strategy for obesity interventions. Report. British Business School, University of the West of England, Bristol, UK.

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Wang, Pengji, and McCarthy, Breda (2021) What do people "like" on Facebook? Content marketing strategies used by retail bank brands in Australia and Singapore. Australasian Marketing Journal, 29 (2).

Wang, Pengji, and Kuah, Adrian T.H. (2018) Green marketing cradle-to-cradle: remanufactured products in Asian markets. Thunderbird International Business Review, 60 (5). pp. 783-795.

Wang, Pengji, and Yuan, Lin (2011) Organizational identity and evolutionary duality of service firms in emerging markets. In: Proceedings of 2011 Academy of International Business Southeast Asia Regional Conference. From: 2011 AIBSEAR, 1-3 December 2011, Taipei, Taiwan.

Winter, Caroline, and McPhail, Janelle (2004) Kangaroos, Outback and Indigenous Culture: the development of ‘Australian’ brands for the international market. In: Proceedings of the Inaugural Academy of World Business, Marketing and Management Development Conference 2004. pp. 635-642. From: Inaugural Academy of World Business, Marketing and Management Development Conference 2004, 13-16 July, 2004, Gold Coast, QLD, Australia.

Winter, Caroline, and Rose, Janelle (2004) A study of the Australian seniors market: social concerns and marketing implications. Journal of Management and World Business Research, 1 (1). pp. 58-67.

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Yaseen, Asif, Saleem, Muhammad Abid, Zahra, Sadaf, and Israr, Muhammad (2018) Precursory effects on entrepreneurial behaviour in the Agri-food industry. Journal of Entrepreneurship in Emerging Economies, 10 (1). pp. 2-22.

Yao, Oliver H. M, Lawley, Meredith, and McPhail, Janelle (2003) Correlates of power bases, marital power, purchase involvements and decision control: a preliminary analysis. Review of Asian and Pacific Studies, 25. pp. 79-96.