NESP Project 2.1.3: harnessing the science of social marketing and behaviour change for improved water quality in the GBR: an action research project: literature review

Eagle, Lynne (2016) NESP Project 2.1.3: harnessing the science of social marketing and behaviour change for improved water quality in the GBR: an action research project: literature review. In: Office of the Great Barrier Reef Webinar Series. pp. 1-34. From: Office of the Great Barrier Reef Social Science Webinar Series, 25 October 2016, Brisbane, QLD, Australia.

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Abstract

The aim of the literature review was to provide a foundation for very practical decisions that will hopefully impact on practice change. So the aim of this part of the project was to review the available literature relating to behavior change where findings can be applied to agri-environmental issues. Within this, we have reviewed major behavior change tools, to synthesise best practice and also identified key factors that may be barriers to behavior change and/or potential enablers of change.

Item ID: 49003
Item Type: Conference Item (Presentation)
Date Deposited: 23 Aug 2017 03:08
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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