Defining E-Novation

Low, David R., and Pattinson, Hugh M. (2011) Defining E-Novation. In: Pattinson, Hugh M., and Low, David R., (eds.) E-Novation for Competitive Advantage in Collaborative Globization, Technologoes for Emerging E-Business Strategies. IGI Global, USA, pp. 49-57.

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"E-Novation" is defined as a combination innovation and e-marketing enabled by new collaborative platforms that are being developed and released using Web 2.0 methodologies, allowing for a different level of connectivity around the world. This chapter explores innovation and its contribution to firm performance, links to market orientation-and development of a new collaborative information platform to support innovation. E-marketing is also defined in terms of marketing in computer-mediated environments with emphasis on service-dominant logic (SDL) and collaborative value creation approaches. Aspects of the evolving new collaborative information platform such as the Semantic Web and Web 2.0 applications are discussed from e-marketing and innovation perspectives. Will "e-novation" challenge businesses to rethink how their employees will create or participate in collaborative groups with others where future revenue prospects appear to mainly from service development? This question is also explored through subsequent chapters in the book.

Item ID: 21206
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-60566-394-4
Keywords: e-novation, e-commerce
Date Deposited: 06 Sep 2013 02:01
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150506 Marketing Theory @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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