Morey, Yvette, and Eagle, Lynne (2011) Healthy Eating Initiatives with Black and Minority Ethnic Groups in Bristol: report prepared for Bristol NHS. Report. Bristol Business School.

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Abstract

[Extract] The project was developed in response to a request by Bristol NHS for assistance with qualitative research on attitudes to food and diet among Black and Minority Ethnic (BME) groups in Bristol. The overall project aim was to conduct qualitative research on attitudes to healthy eating, food and nutrition among several BME groups, namely Somalis, South Asians, and African Caribbeans, in Bristol. More specifically the project aims were to:

1. To identify beliefs, attitudes and knowledge about diet, food and health among Bristol's minority ethnic individuals, groups and communities and to explore current dietary behaviour.

2. To determine the most effective strategy/approach to reach the target audience and to induce dietary behaviour change.

The information gathered by this research will be used by Bristol NHS as a foundation for the development of a Social Marketing approach which addresses a number of key objectives from the Bristol Food & Health Strategy Action Plan. These objectives include the development of appropriate and culturally sensitive healthy eating initiatives and resources for ethnic minority individuals and communities in order to promote dietary behaviour change and reduce diet related ill health and inequalities.

Item ID:	28493
Item Type:	Report (Report)
Keywords:	social marketing, nutrition, ethnic minorities, communication effectiveness
Date Deposited:	06 Sep 2013 01:49
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 100%
SEO Codes:	91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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