The role of social marketing and sustainable tourism in reducing plastic pollution

Eagle, Lynne, Hamann, Mark, and Low, David R. (2013) The role of social marketing and sustainable tourism in reducing plastic pollution. In: Proceedings of Australia New Zealand Marketing Academy Conference 2013. 314. From: Australian and New Zealand Marketing Academy Conference, 1-4 December 2013, Adelaide, SA, Australia.

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Social marketing is increasingly used to address some environmental management issues but there is little evidence of its specific application to reducing environmental pollution such as from waste plastic products. Activity relating to plastic rubbish reduction has been restricted to information-based programmes, with no evidence of resultant behavioural impacts. We review the magnitude of the problems caused by plastic pollution for the environment, particularly for wildlife. We then review the behaviour change strategy options available including demarketing and ways in which social marketing techniques could be used to influence both plastic purchase and disposal. We highlight the potential contribution sustainable tourism could make as a conduit to move people from awareness to sustained behaviour change.

Item ID: 31331
Item Type: Conference Item (Research - E1)
ISBN: 978-0-646-56330-5
Keywords: environmental protection, environmental pollution, sustainable tourism, social marketing, behaviour change
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Date Deposited: 06 May 2014 06:45
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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