Ethics in social marketing

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2015) Ethics in social marketing. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 235-264.

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[Extract] In this chapter we will discuss:

•The unique characteristics of social marketing

•The specific ethical challenges within the sector, including the use of financial incentives and nudging strategies

•The implications of the application of common ethical frameworks to social marketing activity

•The potential role of a Code of Ethics or other ethics resources

•The challenges of enforcement mechanisms for professions such as social marketers

Item ID: 41316
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-4462-9662-2
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Date Deposited: 06 Jan 2016 00:25
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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