Ethics in new media

Dahl, Stephan (2015) Ethics in new media. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 100-116.

[img] PDF (Published Version) - Published Version
Restricted to Repository staff only

View at Publisher Website: https://au.sagepub.com/en-gb/oce/marketi...
 
9


Abstract

[Extract] In this chapter we will discuss:

•The impact of new and evolving media forms on marketing communications

•Disclosure and oblique marketing techniques

•Anthropomorphic marketing and branding in new media

•Marketing-related technologies, such as behaviourally targeted advertising

•Ethics in online sales and the 'sharing economy'

Item ID: 41310
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-4462-9662-2
Related URLs:
Additional Information:

The book in which this chapter appears can be found at the link in the Related URLs field.

Date Deposited: 06 Jan 2016 01:07
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
Downloads: Total: 9
More Statistics

Actions (Repository Staff Only)

Item Control Page Item Control Page