Eagle, Lynne (2009) Book review of "Public Health Branding: applying marketing for social change" by Evans, W.D. and Hastings G., Oxford University Press, Oxford, UK. Journal of Public Health, 31 (3). p. 458.

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Abstract

[Extract] There is increasing focus on improving the efficiency and effectiveness of interventions aimed at improving public health. Contributions to enhancing understanding of brands and brand equity are therefore potentially valuable to those designing interventions.

Item ID:	20369
Item Type:	Article (Book Review)
ISSN:	1741-3842
Keywords:	Evans, Hastings, public health branding, marketing, social change
Date Deposited:	04 Sep 2013 02:26
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 100%
SEO Codes:	91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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