Broadening cultural horizons in social marketing: social marketing case studies in the Asia-Pacific region

Hay, Rachel, Eagle, Lynne, and Bhati, Abhishek (2021) Broadening cultural horizons in social marketing: social marketing case studies in the Asia-Pacific region. Springer Singapore, Singapore.

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Abstract

Broadening Cultural Horizons in Social Marketing: Social Marketing Case Studies in the Asia-Pacific region brings together a unique series of health, social and environmental case studies and empirical papers from community change agents from across Asia-Pacific. In a collaboration to share the latest tools and approaches to changing behaviours for societal wellbeing, the book provides insight from a cross-cultural perspective into the application of social marketing to address gaps in changing lifestyles among its targeted community. It allows the reader to learn new insights from academic, practitioner and industry experts. The book uses case studies to challenge people’s beliefs about societal well-being through cross-cultural perspectives. The case studies propose to use theory in new ways, providing the reader with an insight into theory application to the area of social marketing.

Item ID: 64207
Item Type: Book (Edited)
ISBN: 978-981-15-8517-3
Keywords: Social Marketing; environmental case studies; social case studies; societal wellbeing; behaviour change; social change
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Copyright Information: © Springer Nature Singapore Pte Ltd.
Date Deposited: 30 Oct 2020 06:22
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 25%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 25%
16 STUDIES IN HUMAN SOCIETY > 1608 Sociology > 160805 Social Change @ 50%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970116 Expanding Knowledge through Studies of Human Society @ 25%
97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 25%
91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 50%
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