UK Academic Capacity Mapping: social marketing

Eagle, Lynne, Kemp, Gillian, McDowell, Raymond, and Warren, Stella (2008) UK Academic Capacity Mapping: social marketing. Report. University of the West of England, London. (Unpublished)

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Abstract

[Extract] The number of UK Higher Education Institutions (HEIs) offering at least some identifiable Social Marketing content has more than doubled since the NSMC's initial review in 2006 (up from 15 to 38%). There are no institutions currently offering full undergraduate programmes and only two offering full postgraduate programmes in Social Marketing (Middlesex University and the University of the West of England).

Within broader-focused programmes, six institutions offer specific undergraduate Social Marketing modules; twelve offer specific content within broad modules such as Not-for-profit Marketing. All undergraduate offerings are situated within business-related departments.

Item ID: 20399
Item Type: Report (Report)
Keywords: social marketing, academic capacity mapping
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Date Deposited: 17 Sep 2013 06:17
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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