Introduction to the IJA special issue Latin America

Dahl, Stephan (2017) Introduction to the IJA special issue Latin America. International Journal of Advertising, 36 (6). pp. 829-830.

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[Extract] This special issue of the International Journal of Advertising presents a selection from one of the world's most dynamic, yet mostly under-researched marketing markets: Latin America. Despite rapid growth and change, only a few studies in marketing have examined this region or drawn upon data derived from Latin American countries, with even fewer studies published which focus specifically on marketing communications (Fastoso and Whitelock 2011). With this special issue, I hope to address the scarcity of region-specific research and present seven papers shedding light on marketing communication in this fast-growing region of the world.

Item ID: 56404
Item Type: Article (Editorial)
ISSN: 1759-3948
Copyright Information: © 2017 Advertising Association.
Date Deposited: 28 Nov 2018 09:27
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150599 Marketing not elsewhere classified @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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