Tourism, heritage, cultural, arts and cause-related marketing

Eagle, Lynne, Mahony, Tracey, and Dahl, Stephan (2015) Tourism, heritage, cultural, arts and cause-related marketing. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 208-234.

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[Extract] In this chapter we will discuss:

•Ethical criticism of the tourism industry, including contributions to greenhouse gas emissions and other environmental issues

•Specific criticisms of specialised tourism activity

•The challenge of gaps between attitudes annd behaviours in the tourism sector

•Ethical challenges within the arts and heritage sectors

•Ethical challenges within the cause-related sector

Item ID: 41315
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-4462-9662-2
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Date Deposited: 06 Jan 2016 00:37
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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