Community radio broadcasts in north Queensland, Australia: a market structure analysis using Markov chains

Athiyaman, Adee (2004) Community radio broadcasts in north Queensland, Australia: a market structure analysis using Markov chains. Journal of Business Administration, 3 (2). pp. 1-11.

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Abstract

This paper examines competition between commercial radio and community radio in regional Australia. Based on radio listening information obtained from a sample of 528 respondents, probability measures of "switching" among radio stations are derived, and inferences about competitive market structure for radio in the region is drawn. The results of this research should help radio broadcasters fine-tune their broadcasts to either maintain or enhance station loyalty among listeners.

Item ID: 29241
Item Type: Article (Refereed Research - C1)
Keywords: community radio broadcasts, North Queensland, Markov chains
Date Deposited: 20 Sep 2013 04:53
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150599 Marketing not elsewhere classified @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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