Design principles: social marketing intervention material

Eagle, Lynne, Kemp, Gillian, and Jones, Simon (2009) Design principles: social marketing intervention material. Manual. Bristol Business School, Bristol, UK.

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This guide is intended to aid the design of information material, particularly forms involving printed material such as leaflets and posters, but also web pages.

It is not intended to provide an exhaustive range of checklists – numerous excellent texts on design principles and practices exist already and we have provided a list of sources that might be of use as references at the end of this document.

Item ID: 28496
Item Type: Report (Manual)
Keywords: social marketing, communication effectiveness, design principles
Additional Information:

This is the only copy the lecturer has.

Date Deposited: 29 Nov 2017 01:21
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1504 Commercial Services > 150402 Hospitality Management @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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