Social marketing ethical dilemmas: pursuing practical solutions for pressing problems

Eagle, Lynne, Dahl, Stephan, Carter, Stacy, and Low, David (2015) Social marketing ethical dilemmas: pursuing practical solutions for pressing problems. In: Proceedings of the World Social Marketing Conference. pp. 19-21. From: World Social Marketing Conference, 19-21 April 2015, Sydney, NSW, Australia.

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We discuss calls, and apparent support, for ethical resources to support social marketing practitioners, in the light of research findings from a study of actual ethical dilemmas encountered by social marketing practitioners and resources used to resolve them. We highlight nine key ethical challenges facing social marketers, and highlight the prominence of social marketers' concerns about funders' influence on social marketing activity. The low use of existing general resources indicates the need for social marketing focussed resources, the need to ensure that any resources developed offer practical decision-making support rather than broad general principles, and the need to advocate for an environment in which social marketers can do good-quality work.

Item ID: 42154
Item Type: Conference Item (Research - E1)
ISBN: 978-0-9576830-1-3
Keywords: social marketing, ethics, ethical dilemmas, codes of ethics
Date Deposited: 23 Dec 2015 06:07
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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