Who can you trust? Deciphering decline in trust of government-sponsored sources of health information

Eagle, Lynne, McDowell, Ray, and Bird, Sarah (2011) Who can you trust? Deciphering decline in trust of government-sponsored sources of health information. In: World Non-Profit and Social Marketing Conference. pp. 1-10. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

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Abstract

We discuss the decline in trust in government-sponsored sources of health information within a wider fall in trust of health systems overall. The reasons for declining trust are examined, drawing on past high profile examples such as pandemics and vaccination programmes where government information has been criticised as inadequate or unconvincing. We suggest that trust overall in official sources of information for general health advice is more vulnerable to external influences such as news media coverage and commercial marketing activity than previously recognised. Recommendations for policy and intervention development conclude the paper.

Item ID: 20335
Item Type: Conference Item (Presentation)
Keywords: policy, public-private partnerships, social marketing, alcohol moderation
Date Deposited: 01 Mar 2013 01:32
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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