Ethical issues in the marketing of skin lightening products

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2014) Ethical issues in the marketing of skin lightening products. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. pp. 75-81. From: ANZMAC 2014: Australian and New Zealand Marketing Academy Conference: agents of change, 1-3 December 2014, Brisbane, QLD, Australia.

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Skin lightening products are used medically for the treatment of a range of skin disorders, however a major market has developed in their use for cosmetic purposes, particularly in countries where darker skin tones are prevalent. Many major multinational brands are active in the sector and high percentages of women reportedly use the products daily. In this paper we analyse a number of serious product safety issues relating to this sector, such as the use of mercury and other toxic substances in some products. We discuss a wide range of ethical issues relating to the marketing of products in the sector and the need for more consistent and effective regulation of the sector overall.

Item ID: 38000
Item Type: Conference Item (Research - E1)
ISSN: 1447-3275
Keywords: marketing ethics, advertising ethics, product safety, cosmetics, skin-lighteners, stereotypes, discrimination
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Date Deposited: 20 Apr 2015 22:24
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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