Lifestyle, health and pharmaceutical marketing

Ebrahimjee, Mustafa, Dahl, Stephan, and Eagle, Lynne (2015) Lifestyle, health and pharmaceutical marketing. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 189-207.

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[Extract] Lifestyle and pharmaceutical products, including both over-the-counter and prescription medication, present further potentially challenging issues to marketeers and consumers. Using marketing of prescription drugs as a starting point, this chapter explores:

•Ethical issues related to and effects of direct-to-consumer advertising

•Drivers and effects of medicalisation of society

•Lifestyle drugs, cosmetic surgery and medical tourism as effects of medicalisation

Item ID: 41314
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-4462-9662-2
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Date Deposited: 06 Jan 2016 00:50
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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