Legislation, regulation and ethics

Dahl, Stephan, and Mortimer, Kathleen (2015) Legislation, regulation and ethics. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 265-278.

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[Extract] While the previous chapters have raised potential ethical issues in a variety of contexts, this chapter aims to highlight the role of regulation and other policy interventions to shape, nurture, promote and enforce ethical behavior. It is notable, however, that most regulatory activities are limited to promotional activities, with far fewer regulations targeting other forms of marketing, for example, pricing or distribution. A likely explanation of this is that, as noted previously, marketing communication is a the major visible element of marketing, and thus commands most attention from regulators and policy makers.

Item ID: 41317
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-4462-9662-2
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Date Deposited: 06 Jan 2016 01:26
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100%
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