Ethics in Social Marketing: in search of pronēsis

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2013) Ethics in Social Marketing: in search of pronēsis. AASM Viewpoint, 2 (6). pp. 21-23.

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[Extract] Concerns regarding the lack of codes of ethics (CoE) for Social Marketing and related fields such as health promotion have been made for over a decade (Sindall, 2002). The establishment of professional associations for Social Marketing (e.g. the Australian Association of Social Marketers (AASM), the International Social Marketing Association (iSMA), the European Association of Social Marketers (ESMA)) has seen increased focus on the issue (French, 2013). CoE are often regarded as a fundamental characteristic of a profession (Sha, 2011). In order to encourage debate, we review what can be realistically achieved with CoE and how they should be developed, communicated and enforced.

Item ID: 30948
Item Type: Article (Short Note)
Keywords: social marketing, ethics
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From the publisher's website: "AASM Viewpoint is a bi-monthly opinion piece written by invitation by Social Marketing experts regarding a topical issue relating to the social marketing field".

Date Deposited: 20 Feb 2014 23:46
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150506 Marketing Theory @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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