The impact of advances and challenges of bush internet connectivity for women in agriculture in Queensland, Australia

Hay, Rachel (2021) The impact of advances and challenges of bush internet connectivity for women in agriculture in Queensland, Australia. In: Khemais Hamrita, Takoi, (ed.) Women in Precision Agriculture: technological breakthroughs, challenges and aspirations for a prosperous and sustainable future. Women in Engineering and Science . Springer, Cham, Switzerland, pp. 197-212.

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Adoption of agricultural technology such as remote cameras, remote weather stations, bore cameras, and other livestock management systems in the Queensland, Australian beef industry is inconsistent. Marketing of these technologies has previously been aimed solely at men as the decision makers in rural relationships. Past studies, which are traditionally linked to men's decision-making, indicate that there are several barriers to technology adoption, such as age, attitude, and education. Barriers may also be attributed to male beef producers' own perceptions that they do not know how to use technology or that they are not capable of using technology. This perception means technology-based decisions have been falling to rural women who are often identified as invisible farmers and therefore not recognized for their work. By contrast, as technology diffuses into rural settings, it is modifying gender divisions, and supporting women as they move from traditional separate roles in decision making to productive partnerships in farming families. This chapter encourages stakeholders to see women as both decision makers and community leaders. It highlights the importance of rural women's use of, and role in managing technology and the valuable skills and attributes that rural women bring to decision-making in management and in leadership.

Item ID: 64206
Item Type: Book Chapter (Scholarly Work)
ISBN: 978-3-030-49244-1
Keywords: women in agriculture; technology adoption; decision making; leadership; management; ag-tech; livestock management systems; barriers to adoption; invisible farmers; connectivity; internet; well-being; succession; sustainable agriculture
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Copyright Information: Published Version: © Springer Nature Switzerland AG 2021. Accepted Version: Open Acess after embargo of 24 months.
Date Deposited: 16 Dec 2020 06:46
FoR Codes: 07 AGRICULTURAL AND VETERINARY SCIENCES > 0701 Agriculture, Land and Farm Management > 070108 Sustainable Agricultural Development @ 25%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development @ 50%
16 STUDIES IN HUMAN SOCIETY > 1608 Sociology > 160804 Rural Sociology @ 25%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 50%
97 EXPANDING KNOWLEDGE > 970110 Expanding Knowledge in Technology @ 25%
97 EXPANDING KNOWLEDGE > 970116 Expanding Knowledge through Studies of Human Society @ 25%
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