Ethics in social marketing: in search of pronēsis

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2014) Ethics in social marketing: in search of pronēsis. In: Proceedings of the International Social Marketing Conference. From: AASM 2014: International Social Marketing Conference, 16-18 July 2014, Melbourne, VIC, Australia.

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Concerns regarding the lack of codes of ethics (CoE) for Social Marketing and related fields such as health promotion have been made for over a decade (Sindall, 2002; Smith, 2001). The establishment of professional associations for Social Marketing (e.g. the Australian Association of Social Marketers (AASM). the International Social Marketing Association (iSMA), the European Association of Social Marketers (ESMA)) has seen increased focus on the issue (French, personal communication, 2013). While CoE are seen by some as a fundamental characteristic of a profession (Sha, 2011), we question what can be realistically achieved with CoE and how they should be developed, communicated and enforced.

Item ID: 38262
Item Type: Conference Item (Presentation)
Keywords: social marketing, ethics, codes of ethics
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Date Deposited: 14 Apr 2015 06:09
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100%
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