Promotion of harmful products

Eagle, Lynne, Desrochers, Debra M., Dahl, Stephan, Mahony, Tracey, and Low, David R. (2015) Promotion of harmful products. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 159-188.

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[Extract] In this chapter we will discuss:

•Alcohol and tobacco as two examples of products considered to be harmful

•Evidence of harm created by excess alcohol consumption and tobacco use

•Promotions used within these two sectors, particularly in relation to electronic media forms

•Recent research relevant to these products

•Legal and ethical issues relating to these categories

Item ID: 41313
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-4462-9662-2
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Date Deposited: 06 Jan 2016 00:58
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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