Connecting rather than confusing: climate change communication

Eagle, Lynne, Case, Peter, and Low, David (2012) Connecting rather than confusing: climate change communication. In: Proceedings of the 2012 Australian and New Zealand Marketing Academy Conference (ANZMAC), pp. 1-7. From: ANZMAC 2012, 3-5 December 2012, Adelaide, SA.

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Abstract

In the context of increasing focus on sustainability and climate change issues, we provide a critical analysis of policy assumptions regarding information provision and its links to behaviour change. We identify a number of barriers to effective communication that must be overcome before behaviour change interventions can be implemented.

Item ID: 24194
Item Type: Conference Item (Refereed Research Paper - E1)
Keywords: climate change; communications; social marketing; functional literacy
ISSN: 1447-3275
Date Deposited: 13 Mar 2013 23:53
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 50%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150302 Business Information Systems @ 50%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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