Ethical Issues in social marketing

Eagle, Lynne, Dahl, Stephan, and Low, David (2017) Ethical Issues in social marketing. In: French, Jeff, (ed.) Social Marketing and Public Health Theory and Practice. Oxford University Press, Oxford, UK, pp. 187-201.

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Abstract

This chapter provides an overview of ethical challenges within social marketing including (targeting; literacy challenges; stigmatizing/victim blaming/gernating fear, guilt and shame; coercion and nudging/limiting personal freedoms; and personal financial incentives.

This chapter also provides a review of competing ethical frameworks and discusses the implication of these for social marketing practice.

This chapter also discusses the role of social marketing ethical resources such as codes of ethics.

Item ID: 48980
Item Type: Book Chapter (Research - B1)
ISBN: 978-0-19-871769-0
Keywords: social marketing, ethics
Date Deposited: 02 Aug 2017 05:31
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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