Geared for Action: developing the generic financial advice service

French, Jeff, Tapp, Alan, Eagle, Lynne, Keown, Dolores, and O'Reilly, Nicola (2008) Geared for Action: developing the generic financial advice service. Report. National Social Marketing Centre, London, GBR. (Unpublished)

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Abstract

[Extract] The Thoresen Review team asked the National Social Marketing Centre to examine how effective engagement, brand development and demand management could help deliver a generic financial advice service. In this report, we set out 21 recommendations for action related to these three key elements of service delivery. The GFA service needs to be a long-term commitment. Its delivery must be underpinned by clear, measurable goals, a compelling message, and a service offer based on a rich understanding of those the service is trying to reach.

Item ID: 20383
Item Type: Report (Report)
Keywords: financial advice
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Date Deposited: 17 Sep 2013 06:23
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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