Empowered, uncertain or disinterested? Health seeking knowledge and search behaviours

Eagle, Lynne, and Dahl, Stephan (2016) Empowered, uncertain or disinterested? Health seeking knowledge and search behaviours. In: Proceedings of the International Social Marketing Conference 2016. pp. 24-28. From: ISAC: International Social Marketing Conference 2016: societal wellbeing, 26-27 September 2016, Wollongong, NSW, Australia.

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Inappropriate nutritional decisions and decisions that may impact on health in later life are of particular public-policy importance where young consumers are concerned, given global increases in obesity and the potential for future increases in ill health which will both place a burden on public-health spending and also lead to lower life expectancy (Malik et al., 2013). Several assumptions underpin current health and nutrition communication policies. The first is that information provision will lead to better patient outcomes (Ricciardi et al., 2013). However, the ability to access online health information does not guarantee successful retrieval of information nor its correct interpretation or application (Agree et al., 2015). Further, while information is necessary, mere information provision alone is insufficient to change attitudes and behaviours (Marteau et al., 2008).

Item ID: 48023
Item Type: Conference Item (Presentation)
ISBN: 978-1-74128265-8
Keywords: International Social Marketing; health, health seeking knowledge
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Date Deposited: 03 Apr 2017 02:20
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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