Marketing ethics in the 21st century: in pursuit of phronesis

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2014) Marketing ethics in the 21st century: in pursuit of phronesis. In: Global Marketing Conference Proceedings. pp. 241-253. From: GMC 2014: Global Marketing Conference at Singapore: Bridging Asia and the World: globalization of marketing and management theory and practice, 15-18 July 2014, Singapore.

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Criticisms of marketing now include contributions to unsustainable economic growth, resource depletion and environmental damage. These criticisms are examined in the context of the role of marketing within wider economic activity and the impact of growing calls for sustainability. We note consumers' roles in sustainability, and contradictions evident in balancing economic growth and sustainability, together with the lack of standard ethical frameworks, codes of ethics that can be applied across cultures and the lack of effective enforcement mechanisms to ensure adherence to any existing codes. The need for cross cultural research to enable these issues to be addressed concludes the paper.

Item ID: 38260
Item Type: Conference Item (Research - E1)
ISSN: 1976-8699
Keywords: marketing, ethics
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Date Deposited: 20 Apr 2015 22:27
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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