The role of social marketing, marine turtles and sustainable tourism in reducing plastic pollution

Eagle, Lynne, Hamann, Mark, and Low, David R. (2016) The role of social marketing, marine turtles and sustainable tourism in reducing plastic pollution. Marine Pollution Bulletin, 107 (1). pp. 324-332.

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Abstract

Environmental plastic pollution constitutes a significant hazard to marine turtles, human health and well-being. We describe a transdisciplinary approach to draw together findings from diverse disciplines in order to highlight key environmental pollution problems and their consequences, together with social marketing-based strategies to address the problems. The example of plastic pollution and impacts to marine turtles illustrates the severity of the problem. Wildlife tourism and sustainable tourism activity have not focussed on specific behaviours to change and have had minimal impact on subsequent human behaviour regarding environmental issues, inidcating the need to new strategies. Social marketing principles offer promise, but there is a need to investigate the utility of various theoretical foundations to aid the design and implementation of interventions. We offer insight towards using sophisticated multi-method research to develop insights into behaviours and segmentation-based strategies, that can aid the identification of barriers to, and enablers of, sustained behaviour change.

Item ID: 43696
Item Type: Article (Research - C1)
ISSN: 1879-3363
Keywords: environment; plastic pollution; sustainable tourism; behaviour change; wildlife; marine turtle
Funders: James Cook University, Australian Government
Date Deposited: 28 Apr 2016 03:14
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 50%
05 ENVIRONMENTAL SCIENCES > 0502 Environmental Science and Management > 050206 Environmental Monitoring @ 50%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 50%
96 ENVIRONMENT > 9605 Ecosystem Assessment and Management > 960507 Ecosystem Assessment and Management of Marine Environments @ 50%
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