The bronze debate: looking gold versus getting old

Kemp, Gillian, and Eagle, Lynne (2009) The bronze debate: looking gold versus getting old. Journal of Research for Consumers, 16. pp. 1-11.

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Although knowledge of links between sun exposure and skin cancer risks is increasing, young adults continue to intentionally expose themselves to high levels of UV exposure without adopting recommended sun protection behaviours. A pilot study of UK university students' attitudes towards sun protection behaviour found that significant challenges must be overcome to achieve a change in social norms relating to the social desirability of a tan. Implications for further research and public policy considerations conclude the paper.

Item ID: 20376
Item Type: Article (Research - C1)
ISSN: 1444-6359
Keywords: sun exposure, sun protection behaviour
Date Deposited: 11 Jun 2013 06:32
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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