Troubling thoughts about tobacco promotion in the on-line environment

Eagle, Lynne, Dahl, Stephan, Low, David R., and Mahony, Tracey (2013) Troubling thoughts about tobacco promotion in the on-line environment. In: Proceedings of Australia New Zealand Marketing Academy Conference 2013. 086. From: Australian and New Zealand Marketing Academy Conference, 1-4 December 2013, Adelaide, SA, Australia.

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This paper reviews tobacco and smoking mobile phone applications ("apps") in light of recent concerns about their proliferation and potential impact on young people. The paper highlights a number of pro-smoking apps as well as weaknesses in current legislation restricting tobacco promotion and questions the legal obligations of organizations such as Google and Apple in providing access platforms for pro-smoking apps. The paper concludes with recommendations for research into the actual impact of apps and other forms of social and user generated content activity.

Item ID: 31329
Item Type: Conference Item (Research - E1)
ISBN: 978-0-646-56330-5
Keywords: business ethics, tobacco promotion, phone apps, regulatory effectiveness
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Date Deposited: 05 Mar 2014 01:01
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 100%
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