Health apps: broccoli of the phone app world?

Dahl, Stephan, Eagle, Lynne, and Low, David (2016) Health apps: broccoli of the phone app world? In: Proceedings of the International Social Marketing Conference 2016. pp. 29-32. From: ISAC: International Social Marketing Conference 2016: societal wellbeing, 26-27 September 2016, Wollongong, NSW, Australia.

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Analysis of mobile phone app use, unlike other digital media such as Facebook, remains almost totally un-researched, although smartphone penetration is high in most developed countries: 65% in Australia, 62% in the UK - higher than the USA at 56% with all three countries expected to achieve approximately 80% penetration by 2017 (Google/Ipsos Media CT, 2013).

Item ID: 48025
Item Type: Conference Item (Presentation)
ISBN: 978-1-74128265-8
Keywords: health apps; smartphone; digital media; health
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Date Deposited: 03 Apr 2017 02:09
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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