Just a little prick? Or a stab in the back? Vaccine uptake explored

Eagle, Lynne, Dahl, Stephan, and Low, David (2017) Just a little prick? Or a stab in the back? Vaccine uptake explored. In: Proceedings of the Academy of Marketing Conference 2017. From: Academy of Marketing Conference 2017: Freedom Through Marketing: looking back, going forward, 3-6 July 2017, Hull, UK.

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While vaccines have reduced the occurrence of many diseases, concerns are growing regarding the percentage of people who regard vaccines as unnecessary or unsafe. Using the examples of the measles, mumps and rubella (MMR) and human papilloma virus (HPV) vaccines, we examine the factors that may inhibit vaccine uptake and discuss strategies that may improve acceptance and thus uptake of recommended vaccines across a range of population sectors. Directions for research that would provide a more detailed understanding of the complex range of influences on vaccine decisions and their relative importance conclude the paper.

Item ID: 49754
Item Type: Conference Item (Presentation)
ISBN: 978-1-5272-1271-8
Keywords: social marketing, vaccines, vaccine hesitancy, behavior change
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Date Deposited: 22 Feb 2018 00:11
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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