Ethical issues in marketing relationships

Eagle, Lynne, and Dahl, Stephan (2015) Ethical issues in marketing relationships. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 75-99.

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[Extract] In this chapter we will discuss ethical issues from a relational perspective in diverse settings ranging from:

•Marketing relationships and relationship marketing approaches, including franchisin

•Retailing and personal selling

•Pharmaceutical marketing including 'detailing'

•Business to business (B2B) marketing

•Supply chain management, including: •Ethical challenges for Fair Trade as it moves from niche to mainstream markets •The ethics of payment to stock ('slotting') allowances •Multi-level marketing and pyramid selling

Issues that cross all sectors of marketing will also be discussed, including:

•Gifts, promotions and entertainment for certain customers •Data mining techniques used for customer contacts •Ethical issues with 'bait and switch' and 'loss leader' strategies •Ethical dimensions of pricing strategies and their impact on relationships

Item ID: 41309
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-4462-9662-2
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Date Deposited: 06 Jan 2016 01:42
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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