Publications by: Lynne Eagle

Also publishes as (L. Eagle, L.C. Eagle)

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Number of items: 110.

Eagle, Lynne, Osmond, Amy, McCarthy, Breda, Low, David, and Lesbirel, Hayden (2017) Social marketing strategies for renewable energy transitions. Australasian Marketing Journal, 25 (2). pp. 141-148.

Eagle, Lynne, and Dahl, Stephan (2017) Product placement in old and new media: examining the evidence for concern. Journal of Business Ethics. (In Press)

McCarthy, Breda, Eagle, Lynne, and Lesbirel, Hayden (2017) Barriers to the diffusion of renewable energy in Queensland. Rural Society, 26 (3). pp. 210-224.

Eagle, Lynne, Dahl, Stephan, and Low, David (2017) Ethical Issues in social marketing. In: French, Jeff, (ed.) Social Marketing and Public Health Theory and Practice. Oxford University Press, Oxford, UK, pp. 187-201.

Cupit, Cathy, Costello, Diane, Eagle, Lynne, and Raciti, Maria (2017) Social marketing strategies for low SES communities: position paper. Report. Curtin University of Technology, Perth, WA, Australia.

Carter, Stacy M., Mayes, Christopher, Eagle, Lynne, and Dahl, Stephan (2017) A code of ethics for social marketing? Bridging procedural ethics and ethics-in-practice. Journal of Nonprofit & Public Sector Marketing, 29 (1). pp. 20-38.

Eagle, Lynne (2016) NESP Project 2.1.3: harnessing the science of social marketing and behaviour change for improved water quality in the GBR: an action research project: literature review. In: Office of the Great Barrier Reef Webinar Series, pp. 1-34. From: Office of the Great Barrier Reef Social Science Webinar Series, 25 October 2016, Brisbane, QLD, Australia.

Eagle, Lynne, and Dahl, Stephan (2016) Empowered, uncertain or disinterested? Health seeking knowledge and search behaviours. In: Proceedings of the International Social Marketing Conference 2016, pp. 24-28. From: ISAC: International Social Marketing Conference 2016: societal wellbeing, 26-27 September 2016, Wollongong, NSW, Australia.

Dahl, Stephan, Eagle, Lynne, and Low, David (2016) Health apps: broccoli of the phone app world? In: Proceedings of the International Social Marketing Conference 2016, pp. 29-32. From: ISAC: International Social Marketing Conference 2016: societal wellbeing, 26-27 September 2016, Wollongong, NSW, Australia.

Carter, Stacy, and Eagle, Lynne (2016) Social marketing ethics. AASM Viewpoint, 5 (3). pp. 1-3.

Eagle, Lynne, Farr, Marina, and Hay, Rachel (2016) NESP Project 2.1.3: progress update for harnessing the science of social marketing and behaviour change for improved water quality in the GBR: an action research project. In: Office of the Great Barrier Reef Webinar Series, pp. 1-31. From: Office of the Great Barrier Reef Webinar Series, 10 April 2016, Brisbane, QLD, Australia.

Raciti, Maria M., Cupitt, Cathy, Costello, Diane, and Eagle, Lynne (2016) Conceptualising a social marketing approach to widening participation in Australian higher education. In: Proceedings of the 2016 Students Transitions Achievement Retention & Success Conference, pp. 1-4. From: 2016 STARS: Students Transitions Achievement Retention & Success Conference, 29 June - 2 July 2016, Perth, WA, Australia.

Eagle, L.C., and Dahl, S. (2016) Empowering or misleading? Online health information provision challenges. Marketing Intelligence and Planning, 34 (7). pp. 1000-1020.

Eagle, Lynne, and Dahl, Stephan (2016) Guest editorial. Marketing Intelligence and Planning, 34 (7). pp. 902-904.

Hay, Rachel, and Eagle, Lynne (2016) Harnessing the Science of Social Marketing and Behaviour Change for Improved Water Quality in the GBR: a documentary analysis of Reef Trust Tender (Burdekin) and Reef Programme. Report. Reef and Rainforest Research Centre Limited, Cairns, QLD, Australia.

Eagle, Lynne, Hay, Rachel, and Farr, Marina (2016) Harnessing the Science of Social Marketing and Behaviour Change for Improved Water Quality in the GBR: background review of the literature. Report. Reef and Rainforest Research Centre Limited, Cairns, QLD, Australia.

Raciti, Maria, Eagle, Lynne, and Hay, Rachel (2016) Social Marketing Strategies for Low SES Communities. Report. James Cook University, Townsville, QLD, Australia.

Eagle, Lynne, Hamann, Mark, and Low, David R. (2016) The role of social marketing, marine turtles and sustainable tourism in reducing plastic pollution. Marine Pollution Bulletin, 107 (1). pp. 324-332.

Eagle, Lynne, Low, David, Case, Peter, and Vandommele, Lisa (2015) Attitudes of undergraduate business students toward sustainability issues. International Journal of Sustainability in Higher Education, 16 (5). pp. 650-668.

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2015) Criticisms of marketing. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 29-54.

Pearce, Meryl, Eagle, Lynne, Low, David, and Schurmann, Andrea (2015) Cut from 'country': the impact of climate change on the mental health of Aboriginal pastoralists. Australasian Journal of Regional Studies, 21 (1). pp. 50-79.

Eagle, Lynne, and Dahl, Stephan (2015) Ethical issues in marketing relationships. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 75-99.

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2015) Ethics in social marketing. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 235-264.

Dahl, Stephan, Eagle, Lynne, and Low, David (2015) Integrated marketing communications and social marketing: together for the common good? Journal of Social Marketing, 5 (3). pp. 226-240.

Eagle, Lynne (2015) Introduction to marketing ethics. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 1-28.

Ebrahimjee, Mustafa, Dahl, Stephan, and Eagle, Lynne (2015) Lifestyle, health and pharmaceutical marketing. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 189-207.

Eagle, Lynne, and Dahl, Stephan (2015) Marketing Ethics and Society. Sage, London, UK.

Dahl, Stephan, and Eagle, Lynne (2015) Marketing to young and vulnerable consumer groups. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 141-158.

Eagle, Lynne, and Dahl, Stephan (2015) Online DTC and health information seeking: we are talking. But to whom are we talking? In: Proceedings of AM2015: Academy of Marketing Conference, pp. 1-7. From: AM2015: Academy of Marketing Conference, 7-9 July 2015, Limerick, Ireland.

Eagle, Lynne, and Dahl, Stephan (2015) Online direct to consumer information provision: readability analysis suggests a failure to communicate. In: Proceedings of ICORIA 2015: 14th International Conference on Research in Advertising, pp. 1-10. From: ICORIA 2015: 14th International Conference on Research in Advertising, 3-4 July 2015, London, England.

Pearce, Meryl, Eagle, Lynne, Low, David, and Schurmann, Andrea (2015) Pro-environmental behaviors of climate skeptics: do beliefs matter? A study of the dry tropics, Australia. In: Proceedings of the 7th International Conference on Climate Changes, Global Warming, Biological Problems (CGB'15), pp. 50-56. From: 7th International Conference on Climate Changes, Global Warming, Biological Problems (CGB'15), 5-7 September 2015, Seoul, Korea.

Eagle, Lynne, Desrochers, Debra M., Dahl, Stephan, Mahony, Tracey, and Low, David R. (2015) Promotion of harmful products. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 159-188.

Eagle, Lynne, Dahl, Stephan, Carter, Stacy, and Low, David (2015) Social marketing ethical dilemmas: pursuing practical solutions for pressing problems. In: Proceedings of the World Social Marketing Conference, pp. 19-21. From: World Social Marketing Conference, 19-21 April 2015, Sydney, NSW, Australia.

Eagle, Lynne, Low, David R., and Vandommele, Lisa (2015) Social marketing perspectives on barriers to and enablers of effective sustainability communication. Sinergie Italian Journal of Management, 33 (96). pp. 131-150.

Eagle, Lynne, Mahony, Tracey, and Dahl, Stephan (2015) Tourism, heritage, cultural, arts and cause-related marketing. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 208-234.

Eagle, Lynne, Dahl, Stephan, Low, David R., and Mahoney, Tracey (2014) Alcohol promotion via mobile phone apps: gaps in impact evaluation and regulatory coverage. In: Proceedings of the Australian and New Zealand Marketing Academy Conference, pp. 23-30. From: ANZMAC 2014: Australian and New Zealand Marketing Academy Conference: agents of change, 1-3 December 2014, Brisbane, QLD, Australia.

Eagle, Lynne, Low, David, and Vandommele, Lisa (2014) Barriers to and enablers of effective individual and community sustainability communication. In: Proceedings of the Australian and New Zealand Marketing Academy Conference, pp. 513-520. From: ANZMAC 2014: Australian and New Zealand Marketing Academy Conference: agents of change, 1-3 December 2014, Brisbane, QLD, Australia.

Eagle, Lynne, Low, David R., and Dahl, Stephan (2014) Can social marketing combat sorcery? In: Proceedings of the International Social Marketing Conference. From: AASM 2014: International Social Marketing Conference, 16-18 July 2014, Melbourne, VIC, Australia.

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2014) Ethical issues in the marketing of skin lightening products. In: Proceedings of the Australian and New Zealand Marketing Academy Conference, pp. 75-81. From: ANZMAC 2014: Australian and New Zealand Marketing Academy Conference: agents of change, 1-3 December 2014, Brisbane, QLD, Australia.

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2014) Ethics in social marketing: in search of pronēsis. In: Proceedings of the International Social Marketing Conference. From: AASM 2014: International Social Marketing Conference, 16-18 July 2014, Melbourne, VIC, Australia.

Eagle, Lynne, Dahl, Stephan, Czarnecka, Barbara, and Lloyd, Jenny (2014) Marketing Communications. Taylor & Francis, Abingdon, Oxon, UK.

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2014) Marketing ethics in the 21st century: in pursuit of phronesis. In: Global Marketing Conference Proceedings, pp. 241-253. From: GMC 2014: Global Marketing Conference at Singapore: Bridging Asia and the World: globalization of marketing and management theory and practice, 15-18 July 2014, Singapore.

Pryce, Josephine, Welters, Riccardo, Lynch, Paul, Blackman, Anna, Murphy, Laurie, Eagle, Lynne, Case, Peter, and Low, David (2014) Mining through the talent pool of potential fly-in-fly-out (FIFO) workers. Australian Bulletin of Labour, 40 (2). pp. 201-220.

Blackman, Anna, Welters, Riccardo, Murphy, Laurie, Eagle, Lynne, Pearce, Meryl, Pryce, Josephine, Lynch, Paul, and Low, David (2014) Worker's perceptions of FIFO work in North Queensland, Australia. Australian Bulletin of Labour, 40 (2). pp. 180-200.

Dahl, Stephan, Eagle, Lynne, and Ebrahimjee, Mustafa (2013) Golden moves: developing a transtheoretical model-based social marketing intervention in an elderly population. Social Marketing Quarterly, 19 (4). pp. 230-241.

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2013) Ethics in Social Marketing: in search of pronēsis. AASM Viewpoint, 2 (6). pp. 21-23.

Pryce, Josephine, Babacan, Hurriyet, Blackman, Anna, Case, Peter, Eagle, Lynne, Low, David, Lynch, Paul, Moscardo, Gianna, Murphy, Laurie, and Welters, Riccardo (2013) Contributors to worker induced job separation in fly‐in/fly‐out work arrangements; evidence from Northern Australia. In: Papers from the International Symposium: Contemporary issues in long‐distance commute work in the extractive industries and other sectors. From: International Symposium: Contemporary issues in long‐distance commute work in the extractive industries and other sectors, 8-10 July 2013, Vienna, Austria. (Unpublished)

Eagle, Lynne, Case, Peter, and Low, David R. (2013) Challenges facing behaviour change interventions: a social marketing perspective on communicating sustainability and climate change science. In: Kubacki, Krzysztof, and Rundle-Thiele, Sharyn, (eds.) Contemporary Issues in Social Marketing. Cambridge Scholars Publishing, Newcastle upon Tyne, UK, pp. 21-40.

Low, David R., and Eagle, Lynne (2013) Climate change science versus climate sceptics: is the world really flat? In: Proceedings of the World Marketing Congress (XVI), pp. 664-674. From: 16th Biennial World Marketing Congress: looking forward, looking back: drawing on the past to shape the future of marketing, 17-20 July 2013, Melbourne, VIC, Australia.

Eagle, Lynne, Low, David, Case, Peter, and Vandommele, Lisa (2013) Foundations for effective sustainability education. In: Proceedings of the World Marketing Congress (XVI), pp. 484-494. From: 16th Biennial World Marketing Congress: looking forward, looking back: drawing on the past to shape the future of marketing, 17-20 July 2013, Melbourne, VIC, Australia.

Eagle, Lynne, Low, David R., Vandommele, Lisa, and Li, Siqiwen (2013) Foundations for effective sustainability education. In: Proceedings of Australia New Zealand Marketing Academy Conference 2013. From: Australian and New Zealand Marketing Academy Conference, 1-4 December 2013, Adelaide, SA, Australia.

Czarnecka, Barbara, Dahl, Stephan, and Eagle, Lynne (2013) Is food advertising culture-bound?: contradictory results from three European countries. Journal of Customer Behaviour, 12 (2-3). pp. 227-246.

Eagle, Lynne, Dahl, Stephan, Muscat, Melody, and Low, David R. (2013) Not quite playing the game? Mobile applications for healthier lifestyles. In: Proceedings of the World Marketing Congress (XVI), pp. 335-345. From: 16th Biennial World Marketing Congress: looking forward, looking back: drawing on the past to shape the future of marketing, 17-20 July 2013, Melbourne, VIC, Australia.

Eagle, Lynne, Dahl, Stephen, Hill, Suzie, Bird, Sara, Spotswood, Fiona, and Tapp, Alan (2013) Social Marketing. Pearson Education, Edinburgh Gate.

Eagle, Lynne, Dahl, Stephan, Low, David R., and Mahony, Tracey (2013) Troubling thoughts about tobacco promotion in the on-line environment. In: Proceedings of Australia New Zealand Marketing Academy Conference 2013. From: Australian and New Zealand Marketing Academy Conference, 1-4 December 2013, Adelaide, SA, Australia.

Eagle, Lynne, Hamann, Mark, and Low, David R. (2013) The role of social marketing and sustainable tourism in reducing plastic pollution. In: Proceedings of Australia New Zealand Marketing Academy Conference 2013. From: Australian and New Zealand Marketing Academy Conference, 1-4 December 2013, Adelaide, SA, Australia.

Eagle, Lynne, Dahl, Stephan, Low, David R., and Case, Peter (2012) Behaviour change tools: soft versus hard options. In: Proceedings of the 2012 International Social Marketing Conference, pp. 60-64. From: INSM 2012 International Social Marketing Conference, 27-29 June 2012, Brisbane, QLD, Australia.

Eagle, Lynne, Case, Peter, and Low, David R. (2012) Climate of change – or confusion? In: Proceedings of the 2012 International Social Marketing Conference, pp. 55-59. From: INSM 2012 International Social Marketing Conference, 27-29 June 2012, Brisbane, QLD, Australia.

Eagle, Lynne, Case, Peter, and Low, David (2012) Connecting rather than confusing: climate change communication. In: Proceedings of the 2012 Australian and New Zealand Marketing Academy Conference (ANZMAC), pp. 1-7. From: ANZMAC 2012, 3-5 December 2012, Adelaide, SA.

Dahl, Stephan, Low, David, and Eagle, Lynne (2012) Mobile phone-based advergames. In: Proceedings of the 2012 Australian and New Zealand Marketing Academy Conference (ANZMAC), pp. 1-7. From: ANZMAC 2012, 3-5 December 2012, Adelaide, SA.

Brennan, Ross, Dahl, Stephan, and Eagle, Lynne (2012) Persuading young consumers to make healthy nutritional decisions. In: Bennett, Roger, Kerrigan, Finola, and O'Reilly, Daragh, (eds.) New Horizons in Arts, Heritage, Nonprofit and Social Marketing. Key Issues in Marketing Management . Taylor & Francis, New York, pp. 45-64.

Eagle, Lynne, Morey, Yvette, and Dahl , Stephen (2012) Subtle sophistry or savvy strategy: ethical and effectiveness issues regarding product placements in mass media. In: Eisend, Martin, Langner, Tobias, and Okazaki, Shintaro, (eds.) Advances in Advertising Research: current insights and future trends. European Advertising Academy, 3 . Springer, Wiesbaden, Germany, pp. 237-247.

Dahl, Stephan, and Eagle, Lynne (2012) Traditional or electronic: why all word of mouth is not created equal. In: 41th Annual Conference of European Marketing Academy, pp. 2-7. From: Marketing to Citizens: EMAC 2012, Lisbon, Portugal, 22-25 May 2012.

Morey, Yvette, and Eagle, Lynne (2011) Healthy Eating Initiatives with Black and Minority Ethnic Groups in Bristol: report prepared for Bristol NHS. Report. Bristol Business School.

Kemp, Gillian Ann, Eagle, Lynne, and Verne, Julia (2011) Mass media barriers to social marketing interventions: the example of sun protection in the UK. Health Promotion International, 26 (1). pp. 37-45.

Morey, Yvette, Eagle, Lynne, Verne, Julia, and Cook, Helen (2011) Deliberate self-harm in the South West: setting a research agenda. Report. South West Public Health Observatory, Bristol, GBR.

Hawkins, Jacinta, Bulmer, Sandy, and Eagle, Lynne (2011) Evidence of IMC in social marketing. Journal of Social Marketing, 1 (3). pp. 228-239.

Eagle, Lynne, Morey, Yvette, Case, Peter, Verne, Julia, and Bowtell, Nicola (2011) Response to the Government's "Healthy lives, Healthy people: our strategy for public health in England" white paper. Report. South West Public Health Observatory, Bristol, GBR.

Atkinson, Sue, Barker, John F., Hiom, Sara, and Eagle, Lynne (2011) Skin cancer prevention: information, resources and environmental changes. Report. National Institute for Health and Clinical Excellence (NICE), UK.

Morey, Yvette, Eagle, Lynne, Kemp, Gillian, Jones, Simon, and Verne, Julia (2011) Celebrities and celebrity culture: role models for high-risk behaviour or sources of credibility? In: World Non-Profit and Social Marketing Conference, pp. 1-9. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Eagle, Lynne, McDowell, Ray, and Bird, Sarah (2011) Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation. In: World Non-Profit and Social Marketing Conference, pp. 1-11. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Jones, Simon, Eagle, Lynne, Kemp, Gill, Scammell, Katy, Naumann, Lisa, and Hiom, Sara (2011) Segmentation strategies for strengthening sun protection behaviours within the UK. In: World Non-Profit and Social Marketing Conference, pp. 1-8. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Eagle, Lynne, Jones, Simon, Kemp, Gillian, Hawkins, Jacinta, Bulmer, Sandy, and Verne, Julia (2011) Sun protection: North and South – a comparison of attitudes and behaviours of young adults in the UK and NZ: implications for UK interventions. In: World Non-Profit and Social Marketing Conference, pp. 1-7. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Eagle, Lynne, McDowell, Ray, and Bird, Sarah (2011) Who can you trust? Deciphering decline in trust of government-sponsored sources of health information. In: World Non-Profit and Social Marketing Conference, pp. 1-10. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Ellis, Nick, Higgins, Matthew, Brennan, Ross, and Eagle, Lynne (2010) Alterity and sensitivity in inter-organizational relations: contours of the tutor in marketing ethics education. In: Proceedings of the Industrial Marketing and Purchasing Group Annual Conference, pp. 1-16. From: 2010 Industrial Marketing & Purchasing (IMP) conference, 6-8 July 2010, Budapest, Hungary.

Siano, Alfonso, Eagle, Lynne, Confetto, Maria Giovanna, and Siglioccolo, Mario (2010) Destination competitiveness and museum marketing strategies: an emerging issue in the Italian context. Museum Management and Curatorship, 25 (3). pp. 259-276.

Brennan, Ross, Eagle, Lynne, Ellis, Nick, and Higgins, Matthew (2010) Of a complex sensitivity in marketing ethics education. Journal of Marketing Management, 26 (13-14). pp. 1165-1180.

Brennan, Ross, Dahl, Stephen, and Eagle, Lynne (2010) Persuading young consumers to make healthy nutritional decisions. Journal of Marketing Management, 26 (7-8). pp. 635-655.

Brennan, Ross, Eagle, Lynne, and Rice, David (2009) Medicalization and marketing. Journal of Macromarketing, 30 (1). pp. 8-22.

Eagle, Lynne (2009) Synthesis of the West Midland Health Technology Assessment Collaboration reports: providing public health information to prevent skin cancer: review of effectiveness and cost effectiveness (dated February 2009) and addendum (dated May 2009). Report. University of the West of England, Bristol, UK.

Dahl, Stephan, Eagle, Lynne, and Baez, Carlos (2009) Analyzing advergames for children: active diversions or actually deception: an exploratory study of online advergames content. Young Consumers, 10 (1). pp. 46-59.

Eagle, Lynne (2009) Book review of "Public Health Branding: applying marketing for social change" by Evans, W.D. and Hastings G., Oxford University Press, Oxford, UK. Journal of Public Health, 31 (3). p. 458.

Eagle, Lynne (2009) Book review of "The Encyclopaedic Dictionary of Marketing," by Khan, K.M. and Khan, M.N., Sage Publications, New Delhi, India. Journal of Marketing Communications, 15 (5). pp. 367-368.

Eagle, Lynne, Bird, Sara, Spotswood, Fiona, and Tapp, Alan (2009) Ethical dimensions of social marketing: does trying to do good equate to doing no harm? In: Proceedings of the 14th Biennial World Marketing Congress, pp. 446-451. From: 14th Biennial World Marketing Congress, 22-25 July 2009, Oslo, Norway.

Siglioccolo, Mario, Eagle, Lynne, Kitchen, Philip, and Confetto, Maria Giovanna (2009) Exploring the link between managing cultural heritage and tourism industry competitiveness: a two country comparison. Esperienze d’impresa, 2. pp. 5-22.

Eagle, Lynne (2009) Health partnerships: guide to the ethics of local partnerships for health. Report. University of the West of England, Bristol, UK.

Siano, Alfonso, Eagle, Lynne, Confetto, Maria Giovanna, and Sigliocolo, Mario (2009) Marketing strategies for top Italian museums: the influence of province destination competitiveness. International Journal of the Inclusive Museum, 2 (4). pp. 111-124.

Eagle, Lynne (2009) New media, old theories, existing regulation: the need to re-examine effects and effectiveness. Advertising Education Forum, 1. pp. 52-65.

Eagle, Lynne (2009) Social marketing ethics: report prepared for the National Social Marketing Centre. Report. National Social Marketing Centre, Bristol, UK.

Eagle, Lynne, Kemp, Gillian, and Jones, Simon (2009) Social marketing-based strategy for sun protection interventions: supplementary document quantitative benchmark Cornwall PCT region. Report. University of the West of England, Bristol, UK.

Kemp, Gillian, and Eagle, Lynne (2009) The bronze debate: looking gold versus getting old. Journal of Research for Consumers, 16. pp. 1-11.

Kemp, Gillian, and Eagle, Lynne (2008) Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions. International Review on Public Health and Nonprofit Marketing, 5 (2). pp. 117-128.

Bennett, Roger, Eagle, Lynne, Mousley, Wendy, and Ali-Choudhury, Rehnuma (2008) Reassessing the value of work experience placements in the context of widening participation in higher education. Journal of Vocational Education and Training, 60 (2). pp. 105-122.

Eagle, Lynne, Kemp, Gillian, McDowell, Raymond, and Warren, Stella (2008) UK Academic Capacity Mapping: social marketing. Report. University of the West of England, London. (Unpublished)

Brennan, Ross, Czarnecka, Barbara, Dahl, Stephan, Eagle, Lynne, and Mourouti, Olga (2008) Regulation of nutrition and health claims in advertising. Journal of Advertising Research, 48 (1). pp. 57-70.

Dens, Nathalie, Eagle, Lynne, and De Pelsmacker, Patrick (2008) Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication. Health Communication, 23 (1). pp. 45-61.

Tapp, Alan, and Eagle, Lynne (2008) Lighting the Touchpaper: how social marketing can help ignite active Bristol. Report. UNSPECIFIED.

Eagle, Lynne, Kemp, Gillian, and Tapp, Alan (2008) Social marketing based strategy for sun protection interventions. Report. Bristol Business School, University of the West of England, Bristol, UK.

Tapp, Alan, Eagle, Lynne, and Spotswood, Fiona (2008) Social marketing-based strategy for obesity interventions. Report. British Business School, University of the West of England, Bristol, UK.

French, Jeff, Tapp, Alan, Eagle, Lynne, Keown, Dolores, and O'Reilly, Nicola (2008) Geared for Action: developing the generic financial advice service. Report. National Social Marketing Centre, London, GBR. (Unpublished)

Eagle, Lynne, and Brennan, Ross (2007) Beyond advertising: in-home promotion of "fast food". Young Consumers, 8 (4). pp. 278-288.

Eagle, Lynne (2007) Commercial media literacy: what does it do, to whom-and does it matter? Journal of Advertising, 36 (2). pp. 101-110.

Eagle, Lynne, Kitchen, Philip, and Bulmer, Sandy (2007) Insights into interpreting integrated marketing communications: a two-nation qualitative comparison. European Journal of Marketing, 41 (7/8). pp. 956-970.

Eagle, Lynne, Hawkins, Jacinta, Kitchen, Philip, and Rose, Lawrence C. (2007) Peklenski hrup ob prepovedi izdelkov: tržnokomunikacijski vidiki umika izdelkov Pan Harmaceuticals. Teorija in Praksal, 44 (5). pp. 762-784.

Eagle, Lynne (2005) Personal selling. In: Kitchen, Philip J., de Pelsmacker, Patrick, Eagle, Lynne, and Schultz, Don E., (eds.) A Reader in Marketing Communications. Taylor & Francis, Oxon, RN, pp. 178-198.

Eagle, Lynne (2005) Sponsorship. In: Kitchen, Philip J., de Pelsmacker, Patrick, Eagle, Lynne, and Schultz, Don E., (eds.) A Reader In Marketing Communications. Taylor & Francis, Oxon, RN, pp. 157-177.

Hunt, Lynn, Eagle, Lynne, and Kitchen, Philip J. (2004) Balancing marketing education and information technology: matching needs or needing a better match? Journal of Marketing Education, 26 (1). pp. 75-88.

Eagle, Lynne (2003) The rhetoric and reality of marketing in New Zealand. In: Kitchen, P., (ed.) Marketing: Rhetoric or Reality? An International Managerial Approach. Palgrave Macmillan, Basingstoke, pp. 72-86.

Eagle, Lynne, de Bruin, Anne, and Bulmer, Sandy (2002) Violence, values, and the electronic media environment. Corporate Communications, 7 (1). pp. 25-33.

Eagle, L.C. (1999) Education reforms: the marketisation of education in New Zealand: human capital theory and student investment decisions. PhD thesis, University of Auckland.

This list was generated on Tue Oct 17 15:56:21 2017 AEST.