Social Marketing Strategies for Low SES Communities

Raciti, Maria, Eagle, Lynne, and Hay, Rachel (2016) Social Marketing Strategies for Low SES Communities. Report. James Cook University, Townsville, QLD, Australia.

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Abstract

This survey gathered information about expert practitioners' knowledge and experience about motivations, barriers and influencers affecting decisions about participating in further education. The information will help us to best to encourage the participation of people from groups who do not traditionally participate, or have low-participation rates in tertiary education.

Item ID: 45832
Item Type: Report (Report)
Keywords: culturally and linguistically diverse, CALD, lower socio economic, LSES, people with disabilities and Aboriginal and Torres Strait Islander Peoples, widening participation
Date Deposited: 25 Oct 2016 00:05
FoR Codes: 13 EDUCATION > 1303 Specialist Studies in Education > 130302 Comparative and Cross-Cultural Education @ 50%
13 EDUCATION > 1303 Specialist Studies in Education > 130303 Education Assessment and Evaluation @ 50%
SEO Codes: 93 EDUCATION AND TRAINING > 9301 Learner and Learning > 930199 Learner and Learning not elsewhere classified @ 100%
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