Harnessing the Science of Social Marketing and Behaviour Change for Improved Water Quality in the GBR: background review of the literature

Eagle, Lynne, Hay, Rachel, and Farr, Marina (2016) Harnessing the Science of Social Marketing and Behaviour Change for Improved Water Quality in the GBR: background review of the literature. Report. Reef and Rainforest Research Centre Limited, Cairns, QLD, Australia.

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Abstract

This document is intended to provide an extensive review of the existing literature relating to behaviour change, either directly in the agri-environment context, or from wider contexts where findings may then be applied to agri-environmental issues. A specific focus is placed on the use of social marketing approaches, acknowledging the complex range of influences on behaviours and pressures, such as climate change and extreme weather events that are beyond the control of land managers.

Item ID: 46851
Item Type: Report (Report)
ISBN: 978-1-925514-03-2
Keywords: water quality, burdekin, wet tropics, sugarcane, grazing, nitrogen, erosion, cattle
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A report to the National Environmental Science Programme.

© James Cook University, 2016. Harnessing the science of social marketing and behaviour change for improved water quality in the GBR: Background review of literature is licensed by James Cook University for use under a Creative Commons Attribution 4.0 Australia licence. For licence conditions see: https://creativecommons.org/licenses/by/4.0

Funders: National Environmental Science Programme (NESP)
Date Deposited: 16 Jan 2017 02:38
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 50%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150506 Marketing Theory @ 50%
SEO Codes: 82 PLANT PRODUCTION AND PLANT PRIMARY PRODUCTS > 8203 Industrial Crops > 820304 Sugar @ 10%
83 ANIMAL PRODUCTION AND ANIMAL PRIMARY PRODUCTS > 8303 Livestock Raising > 830301 Beef Cattle @ 10%
96 ENVIRONMENT > 9606 Environmental and Natural Resource Evaluation > 960608 Rural Water Evaluation (incl. Water Quality) @ 80%
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