Winds of change: a study of the acceptability of renewable energy in regional Australia

Eagle, Lynne, McCarthy, Breda, and Low, David (2018) Winds of change: a study of the acceptability of renewable energy in regional Australia. In: Proceedings of the the International Social Marketing Conferences. pp. 47-52. From: International Social Marketing Conference: broadening cultural horizons in social marketing, 15-17 July 2018, Singapore.

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Electricity is predominantly generated from fossil fuels in Australia, but concerns about climate change are driving a debate on how to bring about a transition to renewable energy (RE. Widespread public support is needed when developing large-scale energy infrastructures, such as wind farms, but the drivers of social acceptance have not received adequate attention.

Item ID: 56460
Item Type: Conference Item (Research - E1)
ISBN: 978-0-9954471-7-2
Keywords: renewable energy, sustainability, social marketing
Copyright Information: This conference proceeding is licensed under a Creative Commons Attribution 4.0 International licence. You are free to copy, communicate and adapt this work, so long as you attribute James Cook University, Australian Association of Social Marketing and the authors.
Date Deposited: 14 Jan 2019 22:37
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350604 Marketing communications @ 100%
SEO Codes: 85 ENERGY > 8505 Renewable Energy > 850599 Renewable Energy not elsewhere classified @ 100%
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