Article

Carter, Stacy, and Eagle, Lynne (2016) Social marketing ethics. AASM Viewpoint, 5 (3). pp. 1-3.

McCarthy, Breda (2016) Aromababy: Australia's first organic baby skincare range. SAGE Business Cases.

McCarthy, Breda (2016) Blessed Earth: engaging customers. SAGE Business Cases.

McCarthy, Breda (2016) Building place brands: "there's nothing like Australia". SAGE Business Cases.

Eagle, Lynne, and Dahl, Stephan (2016) Guest editorial. Marketing Intelligence and Planning, 34 (7). pp. 902-904.

McCarthy, Breda (2016) The price of beauty. SAGE Business Cases.

Shanthi, R., and Desti, Kannaiah (2015) Consumers' perception on online shopping. Journal of Marketing and Consumer Research, 13. pp. 14-21.

Eagle, Lynne, Low, David, Case, Peter, and Vandommele, Lisa (2015) Attitudes of undergraduate business students toward sustainability issues. International Journal of Sustainability in Higher Education, 16 (5). pp. 650-668.

McCarthy, Breda (2015) Capilano Honey. SAGE Business Cases.

Dahl, Stephan, Eagle, Lynne, and Low, David (2015) Integrated marketing communications and social marketing: together for the common good? Journal of Social Marketing, 5 (3). pp. 226-240.

Eagle, Lynne, Low, David R., and Vandommele, Lisa (2015) Social marketing perspectives on barriers to and enablers of effective sustainability communication. Sinergie Italian Journal of Management, 33 (96). pp. 131-150.

McCarthy, Breda (2015) soleRebels: targeting the ethical consumer. SAGE Business Cases.

Dahl, Stephan, Eagle, Lynne, and Ebrahimjee, Mustafa (2013) Golden moves: developing a transtheoretical model-based social marketing intervention in an elderly population. Social Marketing Quarterly, 19 (4). pp. 230-241.

Clelland, Tracy, Cushman, Penni, and Hawkins, Jacinta (2013) Challenges of parental involvement within a health promoting school framework in New Zealand. Education Research International, 2013. 131636. pp. 1-8.

Czarnecka, Barbara, Dahl, Stephan, and Eagle, Lynne (2013) Is food advertising culture-bound?: contradictory results from three European countries. Journal of Customer Behaviour, 12 (2-3). pp. 227-246.

Kemp, Gillian Ann, Eagle, Lynne, and Verne, Julia (2011) Mass media barriers to social marketing interventions: the example of sun protection in the UK. Health Promotion International, 26 (1). pp. 37-45.

Hawkins, Jacinta, Bulmer, Sandy, and Eagle, Lynne (2011) Evidence of IMC in social marketing. Journal of Social Marketing, 1 (3). pp. 228-239.

Brennan, Ross, Dahl, Stephen, and Eagle, Lynne (2010) Persuading young consumers to make healthy nutritional decisions. Journal of Marketing Management, 26 (7-8). pp. 635-655.

Brennan, Ross, Eagle, Lynne, and Rice, David (2009) Medicalization and marketing. Journal of Macromarketing, 30 (1). pp. 8-22.

Dahl, Stephan, Eagle, Lynne, and Baez, Carlos (2009) Analyzing advergames for children: active diversions or actually deception: an exploratory study of online advergames content. Young Consumers, 10 (1). pp. 46-59.

Eagle, Lynne (2009) Book review of "Public Health Branding: applying marketing for social change" by Evans, W.D. and Hastings G., Oxford University Press, Oxford, UK. Journal of Public Health, 31 (3). p. 458.

Eagle, Lynne (2009) Book review of "The Encyclopaedic Dictionary of Marketing," by Khan, K.M. and Khan, M.N., Sage Publications, New Delhi, India. Journal of Marketing Communications, 15 (5). pp. 367-368.

Eagle, Lynne (2009) New media, old theories, existing regulation: the need to re-examine effects and effectiveness. Advertising Education Forum, 1. 4. pp. 52-65.

Kemp, Gillian, and Eagle, Lynne (2009) The bronze debate: looking gold versus getting old. Journal of Research for Consumers, 16. pp. 1-11.

Kemp, Gillian, and Eagle, Lynne (2008) Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions. International Review on Public Health and Nonprofit Marketing, 5 (2). pp. 117-128.

Brennan, Ross, Czarnecka, Barbara, Dahl, Stephan, Eagle, Lynne, and Mourouti, Olga (2008) Regulation of nutrition and health claims in advertising. Journal of Advertising Research, 48 (1). pp. 57-70.

Dens, Nathalie, Eagle, Lynne, and De Pelsmacker, Patrick (2008) Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication. Health Communication, 23 (1). pp. 45-61.

Eagle, Lynne, and Brennan, Ross (2007) Beyond advertising: in-home promotion of "fast food". Young Consumers, 8 (4). pp. 278-288.

Eagle, Lynne (2007) Commercial media literacy: what does it do, to whom-and does it matter? Journal of Advertising, 36 (2). pp. 101-110.

Eagle, Lynne, Kitchen, Philip, and Bulmer, Sandy (2007) Insights into interpreting integrated marketing communications: a two-nation qualitative comparison. European Journal of Marketing, 41 (7/8). pp. 956-970.

Eagle, Lynne, de Bruin, Anne, and Bulmer, Sandy (2002) Violence, values, and the electronic media environment. Corporate Communications, 7 (1). pp. 25-33.

Book Chapter

Kamble, Zilmiyah, Doan, Quoc Toan, Nguyen, Hoai Nam, Zeng, Zeqi, and Zihui, Liao Liao (2020) The significance of online reviews for hotel entrepreneurial success. In: Masouras, Andreas, Maris, Georgios, and Kavoura, Androniki, (eds.) Entrepreneurial Development and Innovation in Family Businesses and SMEs. Business Science Reference . IGI Global, Hershey, PA, USA, pp. 75-86.

Murphy, Laurie, Schurmann, Andrea, and Moscardo, Gianna (2013) Building brands with music: Australian cases. In: Tschmuck, Peter, Pearce, Philip L., and Campbell, Steven, (eds.) Music Business and the Experience Economy: the Australasian case. Springer, Berlin, Germany, pp. 153-174.

Eagle, Lynne, Case, Peter, and Low, David R. (2013) Challenges facing behaviour change interventions: a social marketing perspective on communicating sustainability and climate change science. In: Kubacki, Krzysztof, and Rundle-Thiele, Sharyn, (eds.) Contemporary Issues in Social Marketing. Cambridge Scholars Publishing, Newcastle upon Tyne, UK, pp. 21-40.

Bilbe, Ashleigh, and Rose, Janelle (2013) An investigation of the marketing communication sources influencing University Selection: a study of a regional university in Australia. In: Ogunmokun, Gabriel O., and Gabbay, Rony, (eds.) Marketing, Management and International Business. Global Publishing House, Perth, Western Australia, pp. 79-90.

Brennan, Ross, Dahl, Stephan, and Eagle, Lynne (2012) Persuading young consumers to make healthy nutritional decisions. In: Bennett, Roger, Kerrigan, Finola, and O'Reilly, Daragh, (eds.) New Horizons in Arts, Heritage, Nonprofit and Social Marketing. Key Issues in Marketing Management . Taylor & Francis, New York, pp. 45-64.

Eagle, Lynne, Morey, Yvette, and Dahl , Stephen (2012) Subtle sophistry or savvy strategy: ethical and effectiveness issues regarding product placements in mass media. In: Eisend, Martin, Langner, Tobias, and Okazaki, Shintaro, (eds.) Advances in Advertising Research: current insights and future trends. European Advertising Academy, 3 . Springer, Wiesbaden, Germany, pp. 237-247.

Eagle, Lynne (2004) Advertising. In: Kitchen, Philip J., and De Pelsmacker, Patrick, (eds.) Integrated Marketing Communication: a primer. Communication in Marketing . Routledge, London, UK, pp. 30-44.

Eagle, Lynne (2003) The rhetoric and reality of marketing in New Zealand. In: Kitchen, P., (ed.) Marketing: Rhetoric or Reality? An International Managerial Approach. Palgrave Macmillan, Basingstoke, pp. 72-86.

Report

Farr, Marina, Eagle, Lynne, and Hay, Rachel (2018) Key determinants of pro-environmental behaviour of land managers in the agricultural sector: literature review. Report. Reef and Rainforest Research Centre, https://nesptropical.edu.au/index.php/interim-reports-round-2/.

Hay, Rachel, and Eagle, Lynne (2018) Land managers decision making about water quality: views from extension officers of the Wet Tropics, Queensland, Australia. Report. Reef and Rainforest Research Centre, https://nesptropical.edu.au/index.php/interim-reports-round-2/.

Farr, Marina, Eagle, Lynne, and Hay, Rachel (2017) Questionnaire design, sampling strategy and preliminary findings: a comparison of the Burdekin and Wet Tropics regions. Report. Reef and Rainforest Research Centre, https://nesptropical.edu.au/index.php/interim-reports-round-2/.

Farr, Marina, Eagle, Lynne, Hay, Rachel, and Churchill, Meryl (2017) Questionnaire design, sampling strategy and preliminary findings: the Burdekin region. Report. Reef and Rainforest Research Centre, https://nesptropical.edu.au/index.php/interim-reports-round-2/.

Farr, Marina, Eagle, Lynne, Hay, Rachel, and Churchill, Meryl (2017) Questionnaire design, sampling strategy and preliminary findings: the Wet Tropics region. Report. Reef and Rainforest Research Centre, https://nesptropical.edu.au/index.php/interim-reports-round-2/.

Cupit, Cathy, Costello, Diane, Eagle, Lynne, and Raciti, Maria (2017) Social marketing strategies for low SES communities: position paper. Report. Curtin University of Technology, Perth, WA, Australia.

Hay, Rachel, and Eagle, Lynne (2016) Harnessing the Science of Social Marketing and Behaviour Change for Improved Water Quality in the GBR: a documentary analysis of Reef Trust Tender (Burdekin) and Reef Programme. Report. Reef and Rainforest Research Centre Limited, Cairns, QLD, Australia.

Eagle, Lynne, Hay, Rachel, and Farr, Marina (2016) Harnessing the Science of Social Marketing and Behaviour Change for Improved Water Quality in the GBR: background review of the literature. Report. Reef and Rainforest Research Centre Limited, Cairns, QLD, Australia.

Morey, Yvette, and Eagle, Lynne (2011) Healthy Eating Initiatives with Black and Minority Ethnic Groups in Bristol: report prepared for Bristol NHS. Report. Bristol Business School.

Morey, Yvette, Eagle, Lynne, Verne, Julia, and Cook, Helen (2011) Deliberate self-harm in the South West: setting a research agenda. Report. South West Public Health Observatory, Bristol, GBR.

Atkinson, Sue, Barker, John F., Hiom, Sara, and Eagle, Lynne (2011) Skin cancer prevention: information, resources and environmental changes. Report. National Institute for Health and Clinical Excellence (NICE), UK.

Eagle, Lynne (2009) Health partnerships: guide to the ethics of local partnerships for health. Report. University of the West of England, Bristol, UK.

Eagle, Lynne, Tapp, Alan, and Spotswood, Fiona (2009) Literature-based draft social marketing strategy for smoking cessation, with a focus on second-hand smoking. Report. Somerset Primary Care Trust, Bristol, UK.

Eagle, Lynne (2009) Social marketing ethics: report prepared for the National Social Marketing Centre. Report. National Social Marketing Centre, Bristol, UK.

Eagle, Lynne, Kemp, Gillian, and Jones, Simon (2009) Social marketing-based strategy for sun protection interventions: supplementary document quantitative benchmark Cornwall PCT region. Report. University of the West of England, Bristol, UK.

Eagle, Lynne, Kemp, Gillian, McDowell, Raymond, and Warren, Stella (2008) UK Academic Capacity Mapping: social marketing. Report. University of the West of England, London. (Unpublished)

French, Jeff, Tapp, Alan, Eagle, Lynne, Keown, Dolores, and O'Reilly, Nicola (2008) Geared for Action: developing the generic financial advice service. Report. National Social Marketing Centre, London, GBR. (Unpublished)

Tapp, Alan, and Eagle, Lynne (2008) Lighting the Touchpaper: how social marketing can help ignite active Bristol. Report. UNSPECIFIED.

Eagle, Lynne, Kemp, Gillian, and Tapp, Alan (2008) Social marketing based strategy for sun protection interventions. Report. Bristol Business School, University of the West of England, Bristol, UK.

Conference Item

Nyundo, Lucy, Eagle, Lynne C., Low, David R., Whittaker, Maxine, and Mwansa, Dickson (2018) The use of cannabis seeds as a natural contraceptive: a case of Zambia. In: Proceedings of the International Social Marketing Conference. pp. 197-202. From: International Social Marketing Conference: broadening cultural horizons in social marketing, 15-17 July 2018, Singapore.

Eagle, Lynne, Dahl, Stephan, and Low, David (2017) Just a little prick? Or a stab in the back? Vaccine uptake explored. In: Proceedings of the Academy of Marketing Conference 2017. From: Academy of Marketing Conference 2017: Freedom Through Marketing: looking back, going forward, 3-6 July 2017, Hull, UK.

Hay, Rachel, Eagle, Lynne, and Low, David (2017) Marketing social change: fixing bush internet in rural regional and remote Australia. In: Proceedings of the Academy of Marketing Conference 2017. From: Academy of Marketing Conference 2017: Freedom Through Marketing: looking back, going forward, 3-6 July 2017, Hull, UK.

Eagle, Lynne (2016) NESP Project 2.1.3: harnessing the science of social marketing and behaviour change for improved water quality in the GBR: an action research project: literature review. In: Office of the Great Barrier Reef Webinar Series. pp. 1-34. From: Office of the Great Barrier Reef Social Science Webinar Series, 25 October 2016, Brisbane, QLD, Australia.

Eagle, Lynne, and Dahl, Stephan (2016) Empowered, uncertain or disinterested? Health seeking knowledge and search behaviours. In: Proceedings of the International Social Marketing Conference 2016. pp. 24-28. From: ISAC: International Social Marketing Conference 2016: societal wellbeing, 26-27 September 2016, Wollongong, NSW, Australia.

Dahl, Stephan, Eagle, Lynne, and Low, David (2016) Health apps: broccoli of the phone app world? In: Proceedings of the International Social Marketing Conference 2016. pp. 29-32. From: ISAC: International Social Marketing Conference 2016: societal wellbeing, 26-27 September 2016, Wollongong, NSW, Australia.

Eagle, Lynne, Farr, Marina, and Hay, Rachel (2016) NESP Project 2.1.3: progress update for harnessing the science of social marketing and behaviour change for improved water quality in the GBR: an action research project. In: Office of the Great Barrier Reef Webinar Series. pp. 1-31. From: Office of the Great Barrier Reef Webinar Series, 10 April 2016, Brisbane, QLD, Australia.

Raciti, Maria M., Cupitt, Cathy, Costello, Diane, and Eagle, Lynne (2016) Conceptualising a social marketing approach to widening participation in Australian higher education. In: Proceedings of the 2016 Students Transitions Achievement Retention & Success Conference. pp. 1-4. From: 2016 STARS: Students Transitions Achievement Retention & Success Conference, 29 June - 2 July 2016, Perth, WA, Australia.

Eagle, Lynne, and Dahl, Stephan (2015) Online DTC and health information seeking: we are talking. But to whom are we talking? In: Proceedings of AM2015: Academy of Marketing Conference. pp. 1-7. From: AM2015: Academy of Marketing Conference, 7-9 July 2015, Limerick, Ireland.

Eagle, Lynne, and Dahl, Stephan (2015) Online direct to consumer information provision: readability analysis suggests a failure to communicate. In: Proceedings of ICORIA 2015: 14th International Conference on Research in Advertising. pp. 1-10. From: ICORIA 2015: 14th International Conference on Research in Advertising, 3-4 July 2015, London, UK.

Pearce, Meryl, Eagle, Lynne, Low, David, and Schurmann, Andrea (2015) Pro-environmental behaviors of climate skeptics: do beliefs matter? A study of the dry tropics, Australia. In: Proceedings of the 7th International Conference on Climate Changes, Global Warming, Biological Problems (CGB'15). pp. 50-56. From: 7th International Conference on Climate Changes, Global Warming, Biological Problems (CGB'15), 5-7 September 2015, Seoul, Korea.

Eagle, Lynne, Dahl, Stephan, Carter, Stacy, and Low, David (2015) Social marketing ethical dilemmas: pursuing practical solutions for pressing problems. In: Proceedings of the World Social Marketing Conference. pp. 19-21. From: World Social Marketing Conference, 19-21 April 2015, Sydney, NSW, Australia.

Eagle, Lynne, Dahl, Stephan, Low, David R., and Mahony, Tracey (2014) Alcohol promotion via mobile phone apps: gaps in impact evaluation and regulatory coverage. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. pp. 23-30. From: ANZMAC 2014: Australian and New Zealand Marketing Academy Conference: agents of change, 1-3 December 2014, Brisbane, QLD, Australia.

Eagle, Lynne, Low, David, and Vandommele, Lisa (2014) Barriers to and enablers of effective individual and community sustainability communication. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. pp. 513-520. From: ANZMAC 2014: Australian and New Zealand Marketing Academy Conference: agents of change, 1-3 December 2014, Brisbane, QLD, Australia.

Eagle, Lynne, Low, David R., and Dahl, Stephan (2014) Can social marketing combat sorcery? In: Proceedings of the International Social Marketing Conference. From: AASM 2014: International Social Marketing Conference, 16-18 July 2014, Melbourne, VIC, Australia.

Low, David R., and Eagle, Lynne (2013) Climate change science versus climate sceptics: is the world really flat? In: Proceedings of the 16th World Marketing Congress (XVI) pp. 664-674. From: 16th Biennial World Marketing Congress: looking forward, looking back: drawing on the past to shape the future of marketing, 17-20 July 2013, Melbourne, VIC, Australia.

Eagle, Lynne, Low, David R., Vandommele, Lisa, and Li, Siqiwen (2013) Foundations for effective sustainability education. In: Proceedings of Australia New Zealand Marketing Academy Conference 2013. 087. From: Australian and New Zealand Marketing Academy Conference, 1-4 December 2013, Adelaide, SA, Australia.

Eagle, Lynne, Dahl, Stephan, Muscat, Melody, and Low, David R. (2013) Not quite playing the game? Mobile applications for healthier lifestyles. In: Proceedings of the World Marketing Congress (XVI) pp. 335-345. From: 16th Biennial World Marketing Congress: looking forward, looking back: drawing on the past to shape the future of marketing, 17-20 July 2013, Melbourne, VIC, Australia.

Eagle, Lynne, Dahl, Stephan, Low, David R., and Mahony, Tracey (2013) Troubling thoughts about tobacco promotion in the on-line environment. In: Proceedings of Australia New Zealand Marketing Academy Conference 2013. 086. From: Australian and New Zealand Marketing Academy Conference, 1-4 December 2013, Adelaide, SA, Australia.

Eagle, Lynne, Hamann, Mark, and Low, David R. (2013) The role of social marketing and sustainable tourism in reducing plastic pollution. In: Proceedings of Australia New Zealand Marketing Academy Conference 2013. 314. From: Australian and New Zealand Marketing Academy Conference, 1-4 December 2013, Adelaide, SA, Australia.

Bilbe, Ashleigh, and Rose, Janelle (2012) An evaluation of communication sources in the context of university selection: a regional university study. In: 5th Biennial Conference (5) 35. pp. 351-361. From: 5th Biennial Conference, of the Academy of World Business, Marketing and Management Development, 16-19 July 2012, Budapest, Hungary.

Eagle, Lynne, Dahl, Stephan, Low, David R., and Case, Peter (2012) Behaviour change tools: soft versus hard options. In: Proceedings of the 2012 International Social Marketing Conference. pp. 60-64. From: INSM 2012 International Social Marketing Conference, 27-29 June 2012, Brisbane, QLD, Australia.

Eagle, Lynne, Case, Peter, and Low, David R. (2012) Climate of change – or confusion? In: Proceedings of the 2012 International Social Marketing Conference. pp. 55-59. From: INSM 2012 International Social Marketing Conference, 27-29 June 2012, Brisbane, QLD, Australia.

Eagle, Lynne, Case, Peter, and Low, David (2012) Connecting rather than confusing: climate change communication. In: Proceedings of the 2012 Australian and New Zealand Marketing Academy Conference (ANZMAC). 97. pp. 1-7. From: ANZMAC 2012, 3-5 December 2012, Adelaide, SA.

Dahl, Stephan, Low, David, and Eagle, Lynne (2012) Mobile phone-based advergames. In: Proceedings of the 2012 Australian and New Zealand Marketing Academy Conference (ANZMAC). 98. pp. 1-7. From: ANZMAC 2012, 3-5 December 2012, Adelaide, SA.

Dahl, Stephan, and Eagle, Lynne (2012) Traditional or electronic: why all word of mouth is not created equal. In: 41th Annual Conference of European Marketing Academy. pp. 2-7. From: Marketing to Citizens: EMAC 2012, Lisbon, Portugal, 22-25 May 2012.

Morey, Yvette, Eagle, Lynne, Kemp, Gillian, Jones, Simon, and Verne, Julia (2011) Celebrities and celebrity culture: role models for high-risk behaviour or sources of credibility? In: World Non-Profit and Social Marketing Conference. pp. 1-9. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Eagle, Lynne, McDowell, Ray, and Bird, Sarah (2011) Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation. In: World Non-Profit and Social Marketing Conference. pp. 1-11. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Jones, Simon, Eagle, Lynne, Kemp, Gill, Scammell, Katy, Naumann, Lisa, and Hiom, Sara (2011) Segmentation strategies for strengthening sun protection behaviours within the UK. In: World Non-Profit and Social Marketing Conference. pp. 1-8. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Eagle, Lynne, Jones, Simon, Kemp, Gillian, Hawkins, Jacinta, Bulmer, Sandy, and Verne, Julia (2011) Sun protection: North and South – a comparison of attitudes and behaviours of young adults in the UK and NZ: implications for UK interventions. In: World Non-Profit and Social Marketing Conference. pp. 1-7. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Eagle, Lynne, McDowell, Ray, and Bird, Sarah (2011) Who can you trust? Deciphering decline in trust of government-sponsored sources of health information. In: World Non-Profit and Social Marketing Conference. pp. 1-10. From: The 2nd World Non-Profit and Social Marketing Conference, 11-12 April 2011, Dublin, Ireland. (Unpublished)

Book

Hay, Rachel, Eagle, Lynne, and Bhati, Abhishek (2021) Broadening cultural horizons in social marketing: social marketing case studies in the Asia-Pacific region. Springer Singapore, Singapore.

Dahl, Stephan (2015) Social Media Marketing: theories and applications. Sage Publications, London, UK.

Eagle, Lynne, Dahl, Stephan, Czarnecka, Barbara, and Lloyd, Jenny (2014) Marketing Communications. Taylor & Francis, Abingdon, Oxon, UK.

Tynan, Liz, Wolstencroft, David, Edmondson, Beth, Swanson, Don, Martin, Angela, Grace, Damian, and Creed, Andrew (2013) Communication for Business. Oxford University Press, Melbourne, VIC, Australia.

Other

Hay, Rachel, and Eagle, Lynne (2017) NESP Project 2.1.3: progress update for harnessing the science of social marketing and behaviour change for improved water quality in the GBR: Documentary Analysis Results. Office of the Great Barrier Reef, Office of the Great Barrier Reef Webinar Series.