The significance of online reviews for hotel entrepreneurial success

Kamble, Zilmiyah, Doan, Quoc Toan, Nguyen, Hoai Nam, Zeng, Zeqi, and Zihui, Liao Liao (2020) The significance of online reviews for hotel entrepreneurial success. In: Masouras, Andreas, Maris, Georgios, and Kavoura, Androniki, (eds.) Entrepreneurial Development and Innovation in Family Businesses and SMEs. Business Science Reference . IGI Global, Hershey, PA, USA, pp. 75-86.

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Abstract

Online reviews have become a significant source of information for travel planning, influencing consumers purchasing decisions and behaviour. This study aims to explore the impacts of online reviews on hotel booking intentions and its significance for entrepreneurial success. It evaluates features from the content of online reviews to understand their impacts upon customers' online booking intention in hotels. Content analysis findings of relevant literature indicates positive causal relationship between online review volume, valence, quality, and online booking intention. There is a significant negative impact of negative online reviews on online booking intention, whilst positive online reviews can gain positive influence. Consumer tend to be more influenced by negative reviews than positive ones. Social media and online travel agent sites are popular internet platforms used. The influence of online reviews on hotel performance is very significant. Hotel entrepreneurs are recommended to pay close attention to online reviews and its impacts and effectively manage reviews.

Item ID: 63405
Item Type: Book Chapter (Reference)
ISBN: 978-1-7998-3648-3
Copyright Information: Copyright © 2020, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited.
Date Deposited: 24 Dec 2020 01:29
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 40%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management @ 30%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150304 Entrepreneurship @ 30%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900399 Tourism not elsewhere classified @ 50%
90 COMMERCIAL SERVICES AND TOURISM > 9099 Other Commercial Services and Tourism > 909901 Hospitality Services @ 50%
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