Communication for Business

Tynan, Liz, Wolstencroft, David, Edmondson, Beth, Swanson, Don, Martin, Angela, Grace, Damian, and Creed, Andrew (2013) Communication for Business. Oxford University Press, Melbourne, VIC, Australia.

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Abstract

Communication for Business introduces students to the core topics necessary for their undergraduate studies in business communication and is designed with the future professional in mind. It bridges academic theory and real-world business knowledge and provides lots of practical examples in the companion digital obook. It offers a fresh approach to the subject in the form of the three business communication principles: logic, clarity and courtesy in the way they frame the contents of the book. Written by a combination of management, communication, ethics and journalism academics it presents information that is practical and interesting in a style that is theoretical and accessible.

Item ID: 23169
Item Type: Book (Teaching Material)
ISBN: 978-0-19-557589-7
Date Deposited: 24 Oct 2013 01:06
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 50%
20 LANGUAGE, COMMUNICATION AND CULTURE > 2001 Communication and Media Studies > 200199 Communication and Media Studies not elsewhere classified @ 50%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9002 Property, Business Support Services and Trade > 900299 Property, Business Support Services and Trade not elsewhere classified @ 100%
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