Shabbir, Haseeb, Hyman, Michael R., Dean, Dianne, and Dahl, Stephan (2020) 'Freedom through marketing' is not doublespeak. Journal of Business Ethics, 164. pp. 227-241.

Eagle, Lynne, Dahl, Stephan, and Lowe, David (2019) Ethical dimensions of social marketing and social change. In: Kennedy, Ann-Marie, (ed.) Macro-Social Marketing: systems thinking for wicked problems. Routledge, London, UK, pp. 193-214.

Eagle, Lynne, and Dahl, Stephan (2018) Product placement in old and new media: examining the evidence for concern. Journal of Business Ethics, 147 (3). pp. 605-618.

Dahl, Stephan, Eagle, Lynne, and Souza, Victor Gomes Lauriano (2017) "Olá! Estás a ouvir-me?" An exploration of health information seeking and likely comprehension of Internet-based health information in Portuguese and English // "Olá! Estás a ouvir-me?" Estudo exploratório da informação de saúde e da sua compreensão, com base em fontes da Internet em português e inglês. Revista de Gestão dos Países de Língua Portuguesa (Journal of Management of Portuguese-speaking Countries), 16 (3). pp. 44-58.

Eagle, Lynne, Dahl, Stephan, and Low, David (2017) Just a little prick? Or a stab in the back? Vaccine uptake explored. In: Proceedings of the Academy of Marketing Conference 2017. From: Academy of Marketing Conference 2017: Freedom Through Marketing: looking back, going forward, 3-6 July 2017, Hull, UK.

Eagle, Lynne, Dahl, Stephan, and Low, David (2017) Ethical Issues in social marketing. In: French, Jeff, (ed.) Social Marketing and Public Health Theory and Practice. Oxford University Press, Oxford, UK, pp. 187-201.

Dahl, Stephan (2017) Introduction to the IJA special issue Latin America. International Journal of Advertising, 36 (6). pp. 829-830.

Carter, Stacy M., Mayes, Christopher, Eagle, Lynne, and Dahl, Stephan (2017) A code of ethics for social marketing? Bridging procedural ethics and ethics-in-practice. Journal of Nonprofit & Public Sector Marketing, 29 (1). pp. 20-38.

Eagle, Lynne, and Dahl, Stephan (2016) Empowered, uncertain or disinterested? Health seeking knowledge and search behaviours. In: Proceedings of the International Social Marketing Conference 2016. pp. 24-28. From: ISAC: International Social Marketing Conference 2016: societal wellbeing, 26-27 September 2016, Wollongong, NSW, Australia.

Dahl, Stephan, Eagle, Lynne, and Low, David (2016) Health apps: broccoli of the phone app world? In: Proceedings of the International Social Marketing Conference 2016. pp. 29-32. From: ISAC: International Social Marketing Conference 2016: societal wellbeing, 26-27 September 2016, Wollongong, NSW, Australia.

Eagle, L.C., and Dahl, S. (2016) Empowering or misleading? Online health information provision challenges. Marketing Intelligence and Planning, 34 (7). pp. 1000-1020.

Eagle, Lynne, and Dahl, Stephan (2016) Guest editorial. Marketing Intelligence and Planning, 34 (7). pp. 902-904.

Dahl, Stephan, and Yeung, Fannie (2015) Contrasting perspectives on marketing. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 55-74.

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2015) Criticisms of marketing. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 29-54.

Dahl, Stephan, and Waehning-Orga, Nadine (2015) Ethical consumption. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 117-140.

Eagle, Lynne, and Dahl, Stephan (2015) Ethical issues in marketing relationships. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 75-99.

Dahl, Stephan (2015) Ethics in new media. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 100-116.

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2015) Ethics in social marketing. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 235-264.

Dahl, Stephan, Eagle, Lynne, and Low, David (2015) Integrated marketing communications and social marketing: together for the common good? Journal of Social Marketing, 5 (3). pp. 226-240.

Dahl, Stephan, and Mortimer, Kathleen (2015) Legislation, regulation and ethics. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 265-278.

Ebrahimjee, Mustafa, Dahl, Stephan, and Eagle, Lynne (2015) Lifestyle, health and pharmaceutical marketing. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 189-207.

Eagle, Lynne, and Dahl, Stephan (2015) Marketing Ethics and Society. Sage, London, UK.

Dahl, Stephan, and Eagle, Lynne (2015) Marketing to young and vulnerable consumer groups. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 141-158.

Eagle, Lynne, and Dahl, Stephan (2015) Online DTC and health information seeking: we are talking. But to whom are we talking? In: Proceedings of AM2015: Academy of Marketing Conference. pp. 1-7. From: AM2015: Academy of Marketing Conference, 7-9 July 2015, Limerick, Ireland.

Eagle, Lynne, and Dahl, Stephan (2015) Online direct to consumer information provision: readability analysis suggests a failure to communicate. In: Proceedings of ICORIA 2015: 14th International Conference on Research in Advertising. pp. 1-10. From: ICORIA 2015: 14th International Conference on Research in Advertising, 3-4 July 2015, London, UK.

Eagle, Lynne, Desrochers, Debra M., Dahl, Stephan, Mahony, Tracey, and Low, David R. (2015) Promotion of harmful products. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 159-188.

Dahl, Stephan (2015) Social Media Marketing: theories and applications. Sage Publications, London, UK.

Eagle, Lynne, Dahl, Stephan, Carter, Stacy, and Low, David (2015) Social marketing ethical dilemmas: pursuing practical solutions for pressing problems. In: Proceedings of the World Social Marketing Conference. pp. 19-21. From: World Social Marketing Conference, 19-21 April 2015, Sydney, NSW, Australia.

Dahl, Stephan (2015) Social marketing in China, Taiwan, Japan and South Korea. In: Nguyen, Bang, and Rowley, Chris, (eds.) Ethical and Social Marketing in Asia. Chandos Publishing, Oxford, UK, pp. 117-130.

Eagle, Lynne, Mahony, Tracey, and Dahl, Stephan (2015) Tourism, heritage, cultural, arts and cause-related marketing. In: Eagle, Lynne, and Dahl, Stephan, (eds.) Marketing Ethics and Society. Sage, London, UK, pp. 208-234.

Eagle, Lynne, Dahl, Stephan, Low, David R., and Mahony, Tracey (2014) Alcohol promotion via mobile phone apps: gaps in impact evaluation and regulatory coverage. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. pp. 23-30. From: ANZMAC 2014: Australian and New Zealand Marketing Academy Conference: agents of change, 1-3 December 2014, Brisbane, QLD, Australia.

Eagle, Lynne, Low, David R., and Dahl, Stephan (2014) Can social marketing combat sorcery? In: Proceedings of the International Social Marketing Conference. From: AASM 2014: International Social Marketing Conference, 16-18 July 2014, Melbourne, VIC, Australia.

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2014) Ethical issues in the marketing of skin lightening products. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. pp. 75-81. From: ANZMAC 2014: Australian and New Zealand Marketing Academy Conference: agents of change, 1-3 December 2014, Brisbane, QLD, Australia.

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2014) Ethics in social marketing: in search of pronēsis. In: Proceedings of the International Social Marketing Conference. From: AASM 2014: International Social Marketing Conference, 16-18 July 2014, Melbourne, VIC, Australia.

Eagle, Lynne, Dahl, Stephan, Czarnecka, Barbara, and Lloyd, Jenny (2014) Marketing Communications. Taylor & Francis, Abingdon, Oxon, UK.

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2014) Marketing ethics in the 21st century: in pursuit of phronesis. In: Global Marketing Conference Proceedings. pp. 241-253. From: GMC 2014: Global Marketing Conference at Singapore: Bridging Asia and the World: globalization of marketing and management theory and practice, 15-18 July 2014, Singapore.

Brennan, Ross, Dahl, Stephan, and Eagle, Lynne (2012) Persuading young consumers to make healthy nutritional decisions. In: Bennett, Roger, Kerrigan, Finola, and O'Reilly, Daragh, (eds.) New Horizons in Arts, Heritage, Nonprofit and Social Marketing. Key Issues in Marketing Management . Taylor & Francis, New York, pp. 45-64.

Brennan, Ross, Dahl, Stephen, and Eagle, Lynne (2010) Persuading young consumers to make healthy nutritional decisions. Journal of Marketing Management, 26 (7-8). pp. 635-655.