'Freedom through marketing' is not doublespeak

Shabbir, Haseeb, Hyman, Michael R., Dean, Dianne, and Dahl, Stephan (2020) 'Freedom through marketing' is not doublespeak. Journal of Business Ethics, 164. pp. 227-241.

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The articles comprising this thematic symposium suggest options for exploring the nexus between freedom and unfreedom, as exemplified by the British abolitionists’ anti-slavery campaign and the paradox of freedom. Each article has implications for how these abolitionists achieved their goals, social activists’ efforts to secure reparations for slave ancestors, and modern slavery (e.g., human trafficking). We present the abolitionists’ undertaking as a marketing campaign, highlighting the role of instilling moral agency and indignation through re-humanizing the dehumanized. Despite this campaign’s eventual success, its post-emancipation phase illustrates a paradox of freedom. After introducing mystification as an explanation for the obscuring rhetoric used to conceal post-emancipation violations of freedom during the West’s colonial phase, we briefly discuss the appropriateness of reparations. Finally, we discuss the contributions made by the articles in this thematic symposium.

Item ID: 62011
Item Type: Article (Research - C1)
ISSN: 1573-0697
Keywords: Abolition, Anti-slavery campaigns, Ethical blindness, Human trafficking, Mystification, Paradox of freedom, Reparations, Transatlantic slave trade
Copyright Information: © 2019, Springer Nature B.V.
Date Deposited: 23 Apr 2021 02:24
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350604 Marketing communications @ 100%
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