Publications by: Breda McCarthy

Also publishes as (Breda L. McCarthy, B. McCarthy)

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Number of items: 67.

Liu, H., and McCarthy, B. (2017) Wine purchasing behaviour in China. In: Capitello, Roberta, Charters, Steve, Menival, David, and Yuan, Jingxue, (eds.) The Wine Value Chain in China: consumers, marketing, and the wider world. Elsevier Asian Studies Series . Elsevier, Cambridge, MA, USA, pp. 117-129.

McCarthy, B., and Liu, H. (2016) Characterising the green consumer: who wastes food and what are the potential solutions to household food waste? In: Proceedings of the Australian and New Zealand Marketing Academy Conference (1), pp. 31-38. From: ANZMAC 2016: Australian and New Zealand Marketing Academy Conference: marketing in a post-disciplinary era, 5-7 December 2016, Christchurch, New Zealand.

McCarthy, Breda (2016) Creating a climate for local and organic foods: the importance of learning, social networks and government support. In: Stanton, John L., and Lang, Mark F., (eds.) The Meaning of Local Foods: a food marketing management perspective. Institute of Food Products Marketing , New Jersey, NY, USA, pp. 31-47.

McCarthy, Breda (2016) The Air Force is ready to respond. Anytime. Anywhere. Report. SAGE, London. (In Press)

McCarthy, Breda (2016) Consumer Behaviour and PR. Bookboon, London, UK.

McCarthy, Breda (2016) Do fear appeals lead to a change in behaviour? Other. SAGE Publishing , United Kingdom.

Liu, Hong-Bo, McCarthy, Breda, and Chen, Tingzhen (2016) Green food consumption in China: segmentation based on attitudes toward food safety. Journal of International Food and Agribusiness Marketing, 28. pp. 1-17.

McCarthy, B., Liu, H., and Schurmann, A. (2016) Household food waste and the green consumer. In: Proceedings of the Australian and New Zealand Marketing Academy Conference (1), pp. 113-120. From: ANZMAC 2016: Australian and New Zealand Marketing Academy Conference: marketing in a post-disciplinary era, 5-7 December 2016, Christchurch, New Zealand.

McCarthy, Breda, Liu, Hong-Bo, and Chen, Tingzhen (2016) Innovations in the agro-food system: adoption of certified organic food and green food by Chinese consumers. British Food Journal, 118 (6). pp. 1334-1349.

McCarthy, Breda (2016) Kerry GeoPark: can European GeoPark certification create competitive advantage for a tourist destination? Other. SAGE Publishing, United Kingdom.

McCarthy, Breda (2016) Strategy, Marketing Plans and Small Organisations. Bookboon.com, Townsville, QLD, Australia.

McCarthy, Breda (2015) Aromababy: Australia's first organic baby skincare range. Report. SAGE, London. (In Press)

McCarthy, Breda (2015) Blessed Earth: engaging customers. Report. SAGE, London. (In Press)

McCarthy, Breda (2015) Building place brands: "There's nothing like Australia". Report. SAGE, London. (In Press)

McCarthy, Breda (2015) Capilano Honey. Report. SAGE, London. (In Press)

McCarthy, Breda (2015) Ergon. Report. SAGE, London. (In Press)

McCarthy, Breda (2015) The price of beauty. Report. SAGE, London. (In Press)

McCarthy, Breda (2015) soleRebels: targeting the ethical consumer. Report. SAGE, London. (In Press)

Liu, Hong Bo, McCarthy, Breda, and Chen, Tingzhen (2015) Chinese certified organic food consumers and the market for green food. In: Proceedings of the International Food Marketing Research Symposium, pp. 13-33. From: International Food Marketing Research Symposium, 17-19 June 2015, Crete, Greece.

McCarthy, Breda, Liu, Hong Bo, and Chen, Tingzhen (2015) Green food consumption in China: segmentation based on attitudes towards food safety. In: Proceedings of the International Food Marketing Research Symposium, pp. 34-60. From: International Food Marketing Research Symposium, 17-19 June 2015, Crete, Greece.

McCarthy, Breda, and Schurmann, Andrea (2015) Sustainable horticulture in North Queensland: resistance to the adoption of innovations? Journal of New Business Ideas and Trends, 13 (2). pp. 15-38.

McCarthy, Breda L., Liu, Hong-Bo, and Chen, Tingzhen (2015) Trends in organic and green food consumption in China: opportunities and challenges for regional Australian exporters. Journal of Economic & Social Policy, 17 (1).

McCarthy, Breda, Liu, Hong-Bo, and Chen, Tingzhen (2015) Women, men and certified food: opting out of the conventional Chinese food market. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. From: ANZMAC 2015: Australian and New Zealand Marketing Academy Conference, 30 November - 2 December 2015, Sydney, NSW, Australia.

McCarthy, Breda, and Schurmann, Andrea (2014) Sustainable horticulture: understanding barriers to the adoption of innovation. In: Proceedings of the Australian and New Zealand Marketing Academy Conference, pp. 1446-1452. From: ANZMAC 2014: Australian and New Zealand Marketing Academy Conference: agents of change, 1-3 December 2014, Brisbane, QLD, Australia.

McCarthy, Breda, Liu, Hong-Bo, and Chen, Tingzhen (2014) Trends in organic food consumption in China: opportunities and challenges for regional Australian exporters. In: Proceedings of the Sustainable Economic Growth for Regional Australia. From: SEGRA 2014: Sustainable Economic Growth for Regional Australia Conference, 8-10 October 2014, Alice Springs, NT, Australia.

Liu, Hong Bo, McCarthy, Breda, Chen, Tingzhen, Guo, Shu, and Song, Xuguang (2014) The Chinese wine market: a market segmentation study. Asia Pacific Journal of Marketing and Logistics, 26 (3). pp. 450-471.

McCarthy, Breda (2014) Spotlight on New Zealand: health screening for women [case study]. In: Quester, Pascale, Pettigrew, Simon, Kopanidis, Foula, Rao Hill, Sally, and Hawkins, Del I., (eds.) Consumer Behaviour: implications for marketing strategy. McGraw Hill Education, North Ryde, NSW, Australia, p. 87.

McCarthy, Breda (2014) Sustainable food systems in Northern Queensland. Journal of Economic and Social Policy, 16 (1). pp. 1-18.

McCarthy, Breda (2013) A case study of sustainable food systems in Northern Queensland. In: Papers from the Sustainable Economic Growth for Regional Australia Conference. From: SEGRA 2013: Sustainable Economic Growth for Regional Australia Conference, 16-18 October 2013, Coffs Harbour, NSW, Australia.

Liu, Hong-Bo, McCarthy, Breda, Chen, Tingzhen, Zhou, Zhang-yue, Song , Xuguang, and Guo, Shu (2013) Dynamics of wine consumption in China: an empirical study. In: Proceedings of the 27th Australian and New Zealand Academy of Management Conference. From: ANZAM 2013: 27th Australian and New Zealand Academy of Management Conference: managing on the edge, 4-6 December 2013, Hobart, TAS, Australia.

McCarthy, Breda, and Murphy, Laurie (2013) Who's buying organic food and why? political consumerism, demographic characteristics and motivations of consumers in North Queensland. Tourism & Management Studies, 9 (1). pp. 72-79.

McCarthy, Breda (2013) The landscape of music festivals in Australia. In: Tschmuck, Peter, Pearce, Philip L., and Campbell, Steven, (eds.) Music Business and the Experience Economy: the Australasian case. Springer, Berlin, Germany, pp. 119-134.

McCarthy, Breda, and Murphy, Laurie (2012) Who's buying organic food and why? political consciousness, demographic characteristics and motivations of consumers in North Queensland. In: Book of Abstracts by TMS Management Studies International Conference Algarve 2012, p. 74. From: TMS Management Studies International Conference Algarve 2012, 21-24 November 2012, Portugal. (Unpublished)

McCarthy, Breda (2012) From fishing and factories to cultural tourism: the role of social entrepreneurs in the construction of a new institutional field. Entrepreneurship and Regional Development, 24 (3-4). pp. 259-282.

McCarthy, Breda (2011) BHP Billiton and Rio Tinto: seizing opportunities in China's dragon economy [Case study]. In: Czinkota, Michael, Ronkainen, Ilkka, Sutton-Brady, Catherine, and Beal, Tim, (eds.) International Marketing. Cengage Learning, South Melbourne, VIC, Australia, pp. 31-34.

McCarthy, Breda (2011) Cultural tourism clusters: experiences from Ireland. In: Macleod, Donald V.L., and Gillespie, Steven A., (eds.) Sustainable Tourism in Rural Europe: approaches to development. Advances in Tourism, 21 . Routledge, Oxon, UK, pp. 243-258.

McCarthy, Breda (2011) Housing purchase decision: the decision of a lifetime. In: Quester, Pascale, Pettigrew, Simone, and Hawkins, Del I., (eds.) Consumer Behaviour: implications for marketing strategy. McGraw-Hill, North Ryde, NSW, Australia, pp. 222-223.

McCarthy, Breda (2010) Cultural tourism development in Irish villages and towns: the role of authenticity, social, cultural and tourist capital. In: Hogan, John, Donnelly, Paul F., and O'Rourke, Brendan K., (eds.) Irish Business & Society: governing, participating & transforming in the 21st Century. Gill & Macmillan, Dublin, Ireland, pp. 418-437.

McCarthy, Breda (2010) Bundaberg Rum: using demographic and psychographic segmentation to develop a cult brand [case study]. In: UNSPECIFIED, (ed.) Marketing. Pearson Australia, Frenchs Forest, NSW, Australia, pp. 293-294.

McCarthy, Breda (2010) Contiki Australia: providing superior value [case study]. In: Kotler, Philip, Brown, Linden, Burton, Suzan, Deans, Kenneth R., and Armstrong, Gary, (eds.) Marketing. Pearson Australia, Frenchs Forest, NSW, Australia, pp. 26-27.

McCarthy, Breda, Moscardo, Gianna, Murphy, Laurie, and Pearce, Philip (2010) Music-tourism networks: a study of three festivals in Queensland. In: Kozak, Metin, Gnoth, Juergen, and Andreu, Luisa L.A., (eds.) Advances in Tourism Destination Marketing: managing networks. Routledge, Abingdon, Oxon, UK, pp. 74-87.

McCarthy, Breda (2010) Why do consumers join social networking sites? [case study]. In: Kotler, Philip, Brown, Linden, Burton, Suzan, Deans, Kenneth R., and Armstrong, Gary, (eds.) Marketing. Pearson Australia, Frenchs Forest, NSW, Australia, pp. 230-231.

McCarthy, Breda (2009) Shifting membership in arts-tourism networks: an exploration of the Australian Festival of Chamber Music. In: Proceedings of the 10th International Conference on Arts and Cultural Management, pp. 1-17. From: AIMAC 2010: 10th International Conference on Arts and Cultural Management, 28 June - 1 July 2009, Dallas, TX, USA.

McCarthy, Breda (2009) Gleninchaquin Park. Irish Business Journal, 5 (1). pp. 55-66.

Moscardo, Gianna, McCarthy, Breda, Murphy, Laurie, and Pearce, Philip (2009) The importance of networks in special interest tourism: case studies of music tourism in Australia. International Journal of Tourism Policy, 2 (1-2). pp. 5-23.

McCarthy, Breda (2008) Vivas health. In: Cunningham, James A., and Harrington, Denis G., (eds.) Irish Management 2.0: new managerial priorities in a changing economy. Blackhall Publishing, Dublin, Ireland, pp. 157-177.

McCarthy, Breda (2008) Cultural tourism clusters: experiences from Ireland. In: Presentations from the 6th Rural Entrepreneurship and Rural Regional Development Conference, pp. 1-26. From: CRRED 2008: 6th Rural Entrepreneurship and Rural Regional Development Conference, 22 -23 May 2008, Dumfries, UK. (Unpublished)

McCarthy, Breda (2008) Book review of "Music and Tourism: on the road again" by Chris Gibson and John Connell. Clevedon, UK, Channel View Publications, 2005. ISBN 978-1-873150-92-4. Tourism Recreation Research, 33 (2). pp. 230-231.

McCarthy, Breda (2008) Case study of an artists’ retreat in Ireland: an exploration of its business model. Social Enterprise Journal, 4 (2). pp. 136-149.

McCarthy, Breda (2008) The evolution and transformation of networks: a study of private health insurance in Ireland. Irish Journal of Management, 29 (1). pp. 87-112.

McCarthy, Breda (2008) Opportunity recognition in tourism: a study of the Kerry GeoPark. pp. 1-27. (Unpublished)

McCarthy, Breda, Moscardo, Gianna, Murphy, Laurie, and Pearce, Philip (2007) Mining and chamber music: terra nova, exploring new territory in the development of music-tourism networks. In: Proceedings of the 2007 Advances in Tourism Marketing Conference, p. 52. From: ATMC 2007: Advances in Tourism Marketing Conference, 10-12 September 2007 , Valencia, Spain.

McCarthy, Breda (2007) Vivas health: developing a strong brand in a regulated health insurance environment [case study]. In: Domegan, Christine, and Fleming, Declan, (eds.) Marketing Research in Ireland: theory and practice. Gill & Macmillan, Dublin, Ireland, pp. 185-190.

McCarthy, Breda (2006) Building and sustaining trust in networks: lessons from the performing arts. Irish Marketing Review, 18 (1). pp. 47-57.

McCarthy, Breda, and Torres, Ann M. (2004) A study of network typology in relation to the performing arts. International Journal of Entrepreneurship and Innovation, 6 (3). pp. 168-176.

McCarthy, Breda (2003) Carbery Milk products: the use of focus group research in the development of new products [case study]. In: Domegan, Christine, and Fleming, Declan, (eds.) Marketing Research in Ireland: theory and practice. Gill & Macmillan, Dublin, Ireland, pp. 167-170.

McCarthy, Breda (2003) Carroll meats [case study]. In: Domegan, Christine, and Fleming, Declan, (eds.) Marketing Research in Ireland: theory and practice. Gill & Macmillan, Dublin, Ireland, pp. 226-229.

McCarthy, Breda (2003) Recreation in the Irish uplands [case study]. In: Domegan, Christine, and Fleming, Declan, (eds.) Marketing Research in Ireland: theory and practice. Gill & Macmillan, Dublin, Ireland, pp. 224-226.

McCarthy, Breda (2003) Strategy is personality-driven, strategy is crisis-driven: insights from entrepreneurial firms. Management Decisions, 41 (4). pp. 327-339.

McCarthy, Breda (2003) The impact of the entrepreneur's personality on the strategy-formation and planning process in SMEs. Irish Journal of Management, 24 (1). pp. 154-172.

Pitts, Eamonn, O'Connell, Larry, and McCarthy, Breda (2001) The competitiveness of the Irish food processing industry. Report. Teagasc - the Agriculture and Food Development Authority, Dublin, Ireland.

McCarthy, Breda, and Leavy, Brian (2000) Phases in the strategy formation process: an exploratory study of Irish SMEs. Irish Business and Administrative Research, 21 (2). pp. 55-80.

McCarthy, Breda (2000) Researching the dynamics of risk-taking and social learning: an exploratory study of Irish entrepreneurs. Irish Marketing Review, 13 (1). pp. 46-60.

McCarthy, Breda (2000) The cult of risk taking and social learning: a study of Irish entrepreneurs. Management Decision, 38 (8). pp. 563-574.

McCarthy, Breda, and Pitts, Eamonn (1999) The emergence of a prepared consumer food sector in Ireland: a study of its competitive performance. Irish Banking Review. pp. 26-36.

McCarthy, Breda, and Leavy, Brian (1998) The entrepreneur, risk perception and change over time: a typology approach. Irish Business and Administrative Research, 19 (1). pp. 126-140.

Garavan, Thomas N., Cinnéide, Barra Ó., Fleming, Patricia, McCarthy, Breda, and Downey, Ambrose (1997) Entrepreneurship and Business Start-Ups in Ireland. Oak Tree Press, Dublin, Ireland, pp. 65-93.

This list was generated on Sat May 27 02:54:25 2017 AEST.