Do fear appeals lead to a change in behaviour?

McCarthy, Breda (2016) Do fear appeals lead to a change in behaviour? Other. SAGE Publishing , United Kingdom.

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Abstract

[Extract] This case serves to highlight the importance of marketing communications in the public sector and how advertising can bring about behavioural change.

Item ID: 44122
Item Type: Report (Other)
ISBN: 9781473953499
Date Deposited: 02 Nov 2016 01:46
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%
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