Do fear appeals lead to a change in behaviour?

McCarthy, Breda (2016) Do fear appeals lead to a change in behaviour? Other. SAGE Publishing , United Kingdom.

[img] PDF (Published Version) - Published Version
Restricted to Repository staff only

View at Publisher Website:


[Extract] This case serves to highlight the importance of marketing communications in the public sector and how advertising can bring about behavioural change.

Item ID: 44122
Item Type: Report (Other)
ISBN: 9781473953499
Date Deposited: 02 Nov 2016 01:46
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%
Downloads: Total: 5
More Statistics

Actions (Repository Staff Only)

Item Control Page Item Control Page