Kerry GeoPark: can European GeoPark certification create competitive advantage for a tourist destination?

McCarthy, Breda (2016) Kerry GeoPark: can European GeoPark certification create competitive advantage for a tourist destination? Other. SAGE Publishing, United Kingdom.

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Abstract

[Extract] To describe the unique features of a GeoPark and explore the development of a GeoPark in the south-west of Ireland

• To examine the target market for geotourism and apply segmentation criteria to the geotourism sector • To explore the opportunity that European GeoPark certification offers to a tourist destination struggling to attract visitors to a GeoPark in a competitive marketplace • To explore the role of training and communication in increasing the environmental awareness of the local community along with their understanding and appreciation of their area • To explore the importance of a grass-roots approach in empowering tourism operators to conserve, manage and promote a GeoPark • To examine the management challenge

Item ID: 44123
Item Type: Report (Other)
ISBN: 9781473971479
Date Deposited: 02 Nov 2016 02:12
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%
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