Zahra, Sadaf, McCarthy, Breda, and Chaiechi, Taha (2019) Does religiosity promote environmental values that underpin sustainable meat consumption? A study in the context of an emerging nation. In: Proceedings of the Australian & New Zealand Academy of Management Conference. 352. pp. 878-902. From: 33rd Annual Australian & New Zealand Academy of Management Conference: wicked solutions to wicked problems, 3-6 December 2019, Cairns, QLD, Australia.

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Abstract

Sustainability is becoming increasingly important in consumers' food choices. Sustainable meat consumption is a central topic in nutrition, and a relevant issue for consumer studies. This study aims to fill the gap by examining the effect of religiosity on consumer's pro-environmental values (Altruistic and Egoistic) towards sustainable meat consumption intention. Data will be collect through online survey from meat consumers. Data analysis will be done through confirmatory factor analysis and moderation will be done through process macro. The present research is one of the initial attempts in the Pakistani context to understand the importance of religiosity on values (altruistic and egoistic) towards meat consumption.

Item ID:	62660
Item Type:	Conference Item (Research - E1)
ISBN:	978-0-6481109-5-8
Keywords:	Sustainability, Altruistic values, Egoistic values, Pro-environmental Attitude, Sustainable Meat Consumption Consumer Intention, Religiosity
Funders:	James Cook University (JCU)
Projects and Grants:	JCU Scholarship PHD
Date Deposited:	07 Apr 2020 00:47
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350601 Consumer behaviour @ 100%
SEO Codes:	97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 90% 97 EXPANDING KNOWLEDGE > 970114 Expanding Knowledge in Economics @ 10%
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