Housing purchase decision: the decision of a lifetime

McCarthy, Breda (2011) Housing purchase decision: the decision of a lifetime. In: Quester, Pascale, Pettigrew, Simone, and Hawkins, Del I., (eds.) Consumer Behaviour: implications for marketing strategy. McGraw-Hill, North Ryde, NSW, Australia, pp. 222-223.

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[Extract] Driving to work on Monday morning, Paul has plenty to think about. He is considering buying one of the houses he and his partner had inspected over the weekend. This decision is a difficult one and one that will affect his whole family. Making the right choice is crucial given the financial and lifestyle implications of this decision.

Item ID: 33550
Item Type: Book Chapter (Teaching Material)
ISBN: 978-0-07-028709-9
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This teaching case study is included as part of Chapter 7: Postpurchase processes, customer satisfaction and consumer loyalty. In: Pascale Quester, Simone Pettigrew, Del I. Hawkins(eds.) (2011) Consumer Behaviour: implications for marketing strategy, North Ryde, NSW, Australia.

Date Deposited: 24 Jun 2015 22:43
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development @ 100%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%
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