Coggan, Anthea, Hay, Rachel, Jarvis, Diane, Eberhard, Rachel, and Colls, Barbara (2023) Increasing uptake of improved land management practice to benefit environment and landholders: insights through a transaction cost lens. Journal of Environmental Planning and Management. (In Press)

Losciale, Riccardo, Hay, Rachel, Rasheed, Michael, and Heron, Scott (2022) 'The public perception of the role, importance, and vulnerability of seagrass. A case study from the Great Barrier Reef'. Environmental Development, 44. 100757.

Hay, Rachel, Eagle, Lynne, and Bhati, Abhishek (2021) Broadening cultural horizons in social marketing: social marketing case studies in the Asia-Pacific region. Springer Singapore, Singapore.

Hasan, Syezlin, Smart, James C. R., Hay, Rachel, and Rundle-Thiele, Sharyn (2021) Changing fertilizer management practices in sugarcane production: cane grower survey insights. Land, 10 (2). 98.

Hay, Rachel, and Eagle, Lynne (2021) Marketing Social Change: fixing bush internet in rural, regional, and remote Australia. In: Hay, Rachel, Eagle, Lynne, and Bhati, Abhishek, (eds.) Broadening Cultural Horizons in Social Marketing: comparing case studies from Asia-Pacific. Springer, Singapore, pp. 281-293.

Coggan, Anthea, Thorburn, Peter, Fielke, Simon, Hay, Rachel, and Smart, James C.R. (2021) Motivators and barriers to adoption of improved land management practices. A focus on practice change for water quality improvement in Great Barrier Reef catchments. Marine Pollution Bulletin, 170. 112628.

Hay, Rachel (2021) The impact of advances and challenges of bush internet connectivity for women in agriculture in Queensland, Australia. In: Khemais Hamrita, Takoi, (ed.) Women in Precision Agriculture: technological breakthroughs, challenges and aspirations for a prosperous and sustainable future. Women in Engineering and Science . Springer, Cham, Switzerland, pp. 197-212.

Eagle, Lynne, and Hay, Rachel (2020) Appearances matter: the impact of unattainable idealizations of an Individual's physical self. In: Eagle, Lynne, Dahl, Stephan, De Pelsmacker, Patrick, and Taylor, Charles R., (eds.) The SAGE Handbook of Marketing Ethics. SAGE, London, UK, pp. 169-183.

Maxfield, Jodie, and Hay, Rachel (2020) Flipped Classrooms and curriculum redesign: a conceptual reflection of a five-year journey. In: [Presented at the Annual Conference of the Accounting & Finance Association of Australia and New Zealand ]. From: 2020 AFAANZ: Annual Conference of the Accounting & Finance Association of Australia and New Zealand, 5-7 July 2020, Melbourne, VIC, Australia.

Hay, Rachel, and Eagle, Lynne (2020) Impact of integrated sustainability content into undergraduate business education. International Journal of Sustainability in Higher Education, 21 (1). pp. 131-143.

Eagle, Lynne, Hay, Rachel, and Schneider, Lysann (2020) Special issue on Changing estuaries, coasts and shelf systems - diverse threats and opportunities. Ocean & Coastal Management, 198 . Elsevier.

Hay, Rachel, and Eagle, Lynne (2019) Findings from a longitudinal study of farmer decision influencers for Best Management Practices, Queensland, Australia. Report. Reef and Rainforest Research Centre, Cairns, QLD, Australia.

Rundle-Thiele, Sharyn, David, Patricia, Willmott, Taylor, Pang, Bo, Eagle, Lynne, and Hay, Rachel (2019) Social marketing theory development goals: an agenda to drive change. Journal of Marketing Management, 35 (1-2). pp. 160-181.

Hay, Rachel, Eagle, Lynne, and Saleem, Muhammad Abid (2019) Social marketing’s role in improving water quality on the Great Barrier Reef. Asia Pacific Journal of Marketing and Logistics, 31 (5). pp. 1308-1343.

Eagle, Lynne, McCarthy, Breda, Hay, Rachel, Osmond, Amy, and Low, David (2019) Stakeholder perceptions of the importance and effects of sustainability education. In: Eweje, Gabriel, and Bathurst, Ralph J., (eds.) Clean Green and Responsible? Soundings from Down Under. CSR, Sustainability, Ethics and Governance . Springer Nature, Cham, Switzerland, pp. 65-86.

Hay, Rachel, Eagle, Lynne, Saleem, Muhammad Abid, Vandommele, Lisa, and Li, Siqiwen (2019) Student perceptions and trust of sustainability information. International Journal of Sustainability in Higher Education, 20 (4). pp. 726-746.

Hay, Rachel (2018) BIRRR Landline and Connectivity Survey 2018 Report. Report. James Cook University, Townsville, QLD, Australia.

Eagle, Lynne, Hay, Rachel, and Low, David R. (2018) Competing and conflicting messages via online news media: potential impacts of claims that the Great Barrier Reef is dying. Ocean & Coastal Management, 158. pp. 154-163.

Farr, Marina, Eagle, Lynne, and Hay, Rachel (2018) Key determinants of pro-environmental behaviour of land managers in the agricultural sector: literature review. Report. Reef and Rainforest Research Centre, https://nesptropical.edu.au/index.php/interim-reports-round-2/.

Hay, Rachel, and Eagle, Lynne (2018) Land managers decision making about water quality: views from extension officers of the Wet Tropics, Queensland, Australia. Report. Reef and Rainforest Research Centre, https://nesptropical.edu.au/index.php/interim-reports-round-2/.

Hay, Rachel (2018) The engagement of women and technology in agriculture. PhD thesis, James Cook University.

Hay, Rachel, Eagle, Lynne, and Low, David (2017) Farmer segmentation: transfer of knowledge in extension. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. pp. 799-803. From: ANZMAC 2017: Australian and New Zealand Marketing Academy Conference: marketing for impact, 4-6 December 2017, Melbourne, VIC, Australia.

Brennan, Ross, Kapetanaki, Ariadne, Eagle, Lynne, Hay, Rachel, and Low, David (2017) Sustainability in the Business & Marketing curriculum: an exploratory study. In: Proceedings of the Academy of Marketing Conference 2017. From: Academy of Marketing Conference, 3-6 July 2017, Hull, UK.

Hay, Rachel (2017) BIRRR Sky Muster Survey Results 2017. Report. James Cook University, Townsville, QLD, Australia.

Hay, Rachel, Eagle, Lynne, and Low, David (2017) Marketing social change: fixing bush internet in rural regional and remote Australia. In: Proceedings of the Academy of Marketing Conference 2017. From: Academy of Marketing Conference 2017: Freedom Through Marketing: looking back, going forward, 3-6 July 2017, Hull, UK.

Hay, Rachel, and Eagle, Lynne (2017) NESP Project 2.1.3: progress update for harnessing the science of social marketing and behaviour change for improved water quality in the GBR: Documentary Analysis Results. Office of the Great Barrier Reef, Office of the Great Barrier Reef Webinar Series.

Carter, Alison, Blackman, Anna, Hicks, Ben, Williams, Matthew, and Hay, Rachel (2017) Perspectives on effective coaching by those who have been coached. International Journal of Training and Development, 21 (2). pp. 73-91.

Hay, Rachel (2017) Proceedings of the BEST EN Think Tank XVII: innovation and progress in sustainable tourism. In: Proceedings of the BEST EN Think Tank XVII. From: BEST EN Think Tank XVII: Innovation and Progress in Sustainable Tourism, 14-17 June 2017, Moka, Mauritius.

Farr, Marina, Eagle, Lynne, and Hay, Rachel (2017) Questionnaire design, sampling strategy and preliminary findings: a comparison of the Burdekin and Wet Tropics regions. Report. Reef and Rainforest Research Centre, https://nesptropical.edu.au/index.php/interim-reports-round-2/.

Farr, Marina, Eagle, Lynne, Hay, Rachel, and Churchill, Meryl (2017) Questionnaire design, sampling strategy and preliminary findings: the Burdekin region. Report. Reef and Rainforest Research Centre, https://nesptropical.edu.au/index.php/interim-reports-round-2/.

Farr, Marina, Eagle, Lynne, Hay, Rachel, and Churchill, Meryl (2017) Questionnaire design, sampling strategy and preliminary findings: the Wet Tropics region. Report. Reef and Rainforest Research Centre, https://nesptropical.edu.au/index.php/interim-reports-round-2/.

Eagle, Lynne, Farr, Marina, and Hay, Rachel (2016) NESP Project 2.1.3: progress update for harnessing the science of social marketing and behaviour change for improved water quality in the GBR: an action research project. In: Office of the Great Barrier Reef Webinar Series. pp. 1-31. From: Office of the Great Barrier Reef Webinar Series, 10 April 2016, Brisbane, QLD, Australia.

Hay, Rachel (2016) BIRRR Regional Internet Access Survey Results, 2016. Report. James Cook University, Townsville, QLD, Australia.

Bishop-Hurley, Greg J., Charmley, Ed, Mills, Scott, Atkinson, Ian, Hay, Rachel, and Atkinson, Margaret (2016) The Digital Homestead assists rangeland managers to make timely and informed decisions. In: Proceedings of the 10th International Rangeland Congress. pp. 1116-1118. From: 10th International Rangelands Congress, 16-22 July 2016, Saskatoon, Canada.

Hay, Rachel, and Eagle, Lynne (2016) Harnessing the Science of Social Marketing and Behaviour Change for Improved Water Quality in the GBR: a documentary analysis of Reef Trust Tender (Burdekin) and Reef Programme. Report. Reef and Rainforest Research Centre Limited, Cairns, QLD, Australia.

Eagle, Lynne, Hay, Rachel, and Farr, Marina (2016) Harnessing the Science of Social Marketing and Behaviour Change for Improved Water Quality in the GBR: background review of the literature. Report. Reef and Rainforest Research Centre Limited, Cairns, QLD, Australia.

Charmley, Ed, Hay, Rachel, and Bishop-Hurley, Greg (2016) Impact of communication technologies on pastoralist societies. In: Proceedings of the 10th International Rangeland Congress. pp. 78-83. From: 10th International Rangelands Congress, 16-22 July 2016, Saskatoon, Canada.

Hay, Rachel (2016) Proceedings of the BEST EN Think Tank XVI: Corporate Responsibility in Tourism: standards practices and policies. In: Proceedings of the BEST EN Think Tank XVI. From: BEST EN Think Tank XVI: Corporate Responsibility in Tourism: standards practices and policies, 12-15 July 2016, Eberswalde, Germany.

Hay, Rachel, and Harrington, William (2016) Smart farming. Report. The Parliament of the Commonwealth of Australia, Canberra, ACT, Australia.

Raciti, Maria, Eagle, Lynne, and Hay, Rachel (2016) Social Marketing Strategies for Low SES Communities. Report. James Cook University, Townsville, QLD, Australia.

Blackman, Anna, Carter, Alison, and Hay, Rachel (2015) Features of a coach: perspectives from the coachee. In: Presentations from the 75th Annual Meeting of the Academy of Management. From: AOM 2015: 75th Annual Meeting of the Academy of Management: opening governance, 7-11 August 2015, Vancouver, Canada.

Hay, Rachel (2015) BESTEN Think Tank XV: the Environment-People Nexus in Sustainable Tourism: finding the balance. In: Proceedings of the BESTEN Think Tank XV. From: BESTEN Think Tank XV: The Environment-People Nexus in Sustainable Tourism: finding the balance, 17-21 June 2015, Kruger National Park, South Africa.

Hay, Rachel, and Pearce, Philip (2014) Technology adoption by rural women in Queensland, Australia: women driving technology from the homestead for the paddock. Journal of Rural Studies, 36. pp. 318-327.

Myers, Trina, Blackman, Anna, Gray, Heather, Trevathan, Jarrod, Lee, Ickjai, Hay, Rachel, and Andersen, Trevor (2014) Cultivating ICT student's interpersonal soft skills in online teaching environments using traditional active learning techniques. External Commissioned Report. Australian Council of Deans of ICT (ACDICT) Learning and Teaching Academy (ALTA), Australia.

Blackman, Anna, Carter, Alison, and Hay, Rachel (2014) Coaching for effectiveness: initial findings from an international survey. In: Proceedings of the Fourth EMCC Mentoring and Coaching Conference. pp. 52-76. From: Fourth EMCC Mentoring and Coaching Conference, 26-27 June 2014, Paris, France.

Myers, Trina, Blackman, Anna, Andersen, Trevor, Hay, Rachel, Lee, Ickjai, and Gray, Heather (2014) Cultivating ICT students' interpersonal soft skills in online learning environments using traditional active learning techniques. Journal of Learning Design, 7 (3). pp. 38-53.