Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150604 Tourism Marketing"

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Number of items at this level: 70.

B

Benckendorff, Pierre J., and Black, Neil L. (2000) Destination marketing on the internet: a case study of Australian regional tourism authorities. Journal of Tourism Studies, 11 (1). pp. 11-21.

C

Coghlan, Alexandra, and Prideaux, Bruce (2010) The distorted mirror: applying the pragmatic paradigm to end-user research. In: Proceedings of CAUTHE 2010: challenge the limits, pp. 1-15. From: CAUTHE 2010 20th Annual Conference of Council for Australian University Tourism and Hospitality Education: challenge the limits, 8 - 11 February 2010, Hobart, Tas, Australia.

Carson, D., and Schmallegger, D. (2009) Fishing the 'big rivers' in Australia's Northern Territory: market diversification for the Daly River. In: Prideaux, Bruce, and Cooper, Malcolm, (eds.) River Tourism. CAB International, Oxfordshire, UK, pp. 131-146.

Carson, Dean, Schmallegger, Doris, Thompson, Graham, Jones, Roy, and Pilgrim, Alan (2009) iVisit™: an information exchange tool for self-drive tourists in remote Australia. In: Proceedings of CAUTHE - 18th International Research Conference. From: CAUTHE - 18th International Research Conference, 10-13 February 2009, Fremantle, WA, Australia.

Coghlan, Ali, and Prideaux, Bruce (2008) Encounters with wildlife in Cairns, Australia: where, what, who…? Journal of Ecotourism, 7 (1). pp. 68-76.

Coghlan, Alexandra, and Prideaux, Bruce (2008) Matching motivations and activities for 4WD club members and the implications for developing desert 4WD tourism. In: Proceedings of the 18th Annual Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference. From: 18th Annual Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference, 11-14 February, 2008, Surfers Paradise, QLD, Australia.

Coghlan, Alexandra, and Prideaux, Bruce (2008) No pictures, no memory: capturing image-taking behaviour on the Great Barrier Reef. In: Proceedings of the 18th Annual Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference. From: 18th Annual Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference, 11-14 February, 2008, Surfers Paradise, QLD, Australia.

Coghlan, Alexandra (2007) Towards an integrated image-based typology of volunteer tourism organisations. Journal of Sustainable Tourism, 15 (3). pp. 267-287.

Carmody, Julie Anne (2007) Specialist accommodation operations in North Queensland: environmental management, environmental attitudes and ecological sustainability. PhD thesis, James Cook University.

Coghlan, Alexandra, and Prideaux, Bruce (2007) Shopping in Cairns: a fourth element in backpacker destination marketing? In: Proceedings of the 17th Annual CAUTHE Conference. From: CAUTHE 2007: Tourism - Past Achievements, Future Challenges, 11-14 FEB 2007, Sydney, NSW, Australia.

Cassidy, Frances, Brown, Les, and Prideaux, Bruce (2006) Why are the outer islands in the South Pacific popular with some tourists and not with others?: the Vanuatu example. In: Proceedings of the 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development (2), pp. 170-177. From: 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21st Century, 10-13 July 2006, Paris, France.

D

Day, Jonathon, Dai, Liping, and Murphy, Laurie (2012) Impact of tourism marketing on destination image: industry perspectives. Tourism Analysis, 17 (3). pp. 273-284.

Day, Gordon Jonathon (2005) Branding nations as tourism destinations in the USA. PhD thesis, James Cook University.

F

Falco-Mammone, Fay (2005) Beach images: meaning, measurement and management. PhD thesis, James Cook University.

Filep, Sebastian, and McDonnell, Ian (2005) The Spanish youth market to Australia: an exploratory study of market needs. Tourism Today, 5. pp. 110-125.

G

Griggs, Peter D. (2013) Sugar-related tourism in Australia: a historical perspective. In: Jolliffe, Lee, (ed.) Sugar Heritage and Tourism in Transition. Tourism and Cultural Change . Channel View Publications, Bristol, UK, pp. 37-64.

H

Holyoak, Nicholas, Carson, Dean, and Schmallegger, Doris (2009) VRUMTM: a tool for modelling travel patterns of self-drive tourists. In: Hopken, Wolfram, Gretzel, Ulrike, and Law, Rob, (eds.) Information and Communication Technologies in Tourism 2009. Proceedings of the International Conference in Amsterdam 2009 . Springer, pp. 237-247.

J

Jefferies, Mervyn (2008) Social enterprise: the effectiveness of the stakeholder model in a rural tourism context. Masters (Research) thesis, James Cook University.

K

King, Lisa Marie (2011) Investigating the role of the World Heritage brand in attracting visitors to protected areas in Queensland, Australia. PhD thesis, James Cook University.

Kim, Samuel Seongseop, Prideaux, Bruce, and Chon, Kaye (2010) A comparison of results of three statistical methods to understand the determinants of festival participants' expenditures. International Journal of Hospitality Management, 29 (2). pp. 297-307.

King, Lisa M., and Prideaux, Bruce (2010) World Heritage or national park? Visitor preference for protected area brands in Queensland, Australia. In: Proceedings of CAUTHE 2010: challenge the limits, pp. 1-14. From: CAUTHE 2010 20th Annual Conference of Council for Australian University Tourism and Hospitality Education: challenge the limits, 8 - 11 February 2010, Hobart, Tas, Australia.

King, Lisa M., and Prideaux, Bruce (2009) Do travellers collect world heritage areas? In: Proceedings of the CAUTHE - 18th International Research Conference, pp. 1-15. From: CAUTHE - 18th International Research Conference, 10-13 February 2009, Fremantle, WA, Australia.

King, Lisa M., and Prideaux, Bruce (2009) Exploring the visitor-based brand equity of the wet tropics of Queensland World Heritage Area. In: Proceedings of the 3rd International Conference on Destination Branding and Marketing, pp. 227-237. From: 3rd International Conference on Destination Branding and Marketing, 2-4 December 2009, Macao SAR, China.

King, Brian, Dwyer, Larry, and Prideaux, Bruce (2006) An evaluation of unethical business practices in Australia's China inbound tourism market. International Journal of Tourism Research, 8 (2). pp. 127-142.

Kim, Samuel Seongseop, and Prideaux, Bruce (2005) Marketing implications arising from a comparative study of international pleasure tourist motivations and other travel-related characteristics of visitors to Korea. Tourism Management, 26 (3). pp. 347-357.

King, Lisa M. (1996) Kayaking paradise: developing kayaking as a tourism activity in the Republic of Palau. In: Proceedings of the World Congress of Coastal and Marine Tourism, pp. 145-148. From: 1996 World Congress of Coastal and Marine Tourism , 19-22 June 1996, Honolulu, Hawaii, USA.

L

Lee, Choong-Ki, Kang, Soo, Reisinger, Yvette, and Kim, Natalia (2012) Incongruence in destination image: Central Asia region. Tourism Geographies, 14 (4). pp. 599-624.

M

Moscardo, Gianna, Murphy, Laurie, Hughes, Karen, and Benckendorff, Pierre (2012) Shopping on the edge: identifying factors contributing to tourist retail development in heritage villages. In: Proceedings of 19th International Conference on Recent Advances in Retailing and Services Science, 1- 8. From: 19th International Conference on Recent Advances in Retailing and Services Science, 9-12 July 2012, Vienna, Austria.

Morakabati, Yeganeh, Fletcher, John, and Prideaux, Bruce (2012) Tourism development in a difficult environment: a study of consumer attitudes, travel risk perceptions and the termination of demand. Tourism Economics, 18 (5). pp. 953-969.

Moscardo, Gianna (2010) The shaping of tourist experience: the importance of stories and themes. In: Morgan, Michael, Lugosi, Peter, and Ritchie, J.R. Brent, (eds.) The tourism and Leisure Experience: Consumer and Managerial Perspectives. Aspects of Tourism . Channel View Publications, Buffalo, NY, pp. 43-58.

Moscardo, Gianna, McCarthy, Breda, Murphy, Laurie, and Pearce, Philip (2009) The importance of networks in special interest tourism: case studies of music tourism in Australia. International Journal of Tourism Policy, 2 (1-2). pp. 5-23.

Murphy, Laurie, Benckendorff, Pierre, and Moscardo, Gianna (2007) Linking travel motivation, tourist self-image and destination brand personality. Journal of Travel and Tourism Marketing, 22 (2). pp. 45-59.

Murphy, Laurie, Moscardo, Gianna, and Benckendorff, Pierre (2007) Using brand personality to differentiate regional tourism destinations. Journal of Travel Research, 46 (1). pp. 5-14.

Murphy, Laurie, Benckendorff, Pierre, and Moscardo, Gianna (2007) Destination brand personality: visitor perceptions of a regional tourism destination. Tourism Analysis, 12 (5-6). pp. 419-432.

Moscardo, Gianna, and Benckendorff, Pierre (2007) Misunderstanding Generation Y: risks for tourism managers. In: Proceedings of the 38th Annual Conference of the Travel and Tourism Research Association, pp. 203-211. From: Beating the Odds with Tourism Research, 17-20 June 2007, Las Vegas, NV, USA.

Moscardo, Gianna (2006) Third-age tourism. In: Buhalis, Dimitrios, and Costa, Carlos, (eds.) Tourism Business Frontiers: consumers, products and industry. Elsevier, Oxford, UK, pp. 30-39.

Murphy, Laurie, and Neindorf, Matthew (2005) Destination branding at a regional level: backpackers perceptions of the Mackay region. In: Proceedings of International Conference on Destination Branding and Marketing for Regional Tourism Development, pp. 245-256. From: International Conference on Destination Branding and Marketing for Regional Tourism Development, 8-10 December 2005, Macao, China.

Moscardo, Gianna , and Saltzer, Rebecca (2004) Understanding wildlife tourism markets. In: Higginbottom, Karen, (ed.) Wildlife Tourism: impacts, management and planning. Common Ground Publishing , Altona, VIC, Australia, pp. 167-185.

Moscardo, Gianna, and Pearce, Philip (2003) Presenting destinations: marketing host communities. In: Singh, Shalini, Timothy, Dallen J., and Dowling, Ross K., (eds.) Tourism in Destination Communities. CABI Publishing, Oxon, UK, pp. 253-272.

Moscardo, Gianna, Pearce, Philip, and Morrison, Alastair (2001) Evaluating different bases for market segmentation: a comparison of geographic origin versus activity participation for generating tourist market segments. Journal of Travel and Tourism Marketing, 10 (1). pp. 29-49.

Morrison, Alastair, Woods, Babara, Pearce, Philip, Moscardo, Gianna, and Sung, Heidi H. (2000) Marketing to the visiting friends and relatives segment: an international analysis. Journal of Vacation Marketing, 6 (2). pp. 102-118.

Moscardo, Gianna, Pearce, Philip, Morrison, Alastair, Green, David, and O'Leary, Joseph T. (2000) Developing a typology for understanding visiting friends and relatives markets. Journal of Travel Research, 38 (3). pp. 251-259.

Moscardo, Gianna (2000) Understanding wildlife tourism market segments: an Australian marine study. Human Dimensions of Wildlife, 5 (2). pp. 36-53.

P

Pearce, Philip L. (2013) Australian music and Aussie team sports: how the experience economy and the score interact. In: Tschmuck, Peter, Pearce, Philip, and Campbell, Steven, (eds.) Music Business and the Experience Economy: the Australasian case. Springer, pp. 175-188.

Pearce, Philip L. (2013) From discord to harmony: connecting Australian music and business through the experience economy. In: Tschmuck, Peter, Pearce, Philip, and Campbell, Steven, (eds.) Music Business and the Experience Economy: the Australasian case. Springer, pp. 1-9.

Pabel, Anja, and Prideaux, Bruce (2012) Education tourism: linking pleasure travel with tertiary education in the youth market. Journal of Hospitality and Tourism Education, 24 (4). pp. 22-31.

Pabel, Anja, and Coghlan, Alexandra (2011) Dive market segments and destination competitiveness: a case study of the Great Barrier Reef in view of changing reef ecosystem health. Tourism in Marine Environments, 7 (2). pp. 55-66.

Prideaux, Bruce, and Watson, Terry (2010) Rebranding Norfolk Island – is it enough to rebuild visitor numbers? In: Lewis-Cameron, Acolla, and Roberts, Sherma, (eds.) Marketing Island Destinations: Concepts and Cases. Elsevier, London, UK, pp. 23-36.

Prideaux, Bruce, McNamara, Karen, and Blakeney, Kayla (2010) The need for rejuvenation of Norfolk Island's shopping sector. In: Chen, Joseph S., (ed.) Advances in Hospitality and Leisure. Emerald Business, Management and Economics Series Collection, 6 . UNSPECIFIED, pp. 83-98.

Pearce, Philip L., Murphy, Laurie, and Brymer, Eric (2009) Evolution of the Backpacker Market and the Potential for Australian Tourism. CRC for Sustainable Tourism, Gold Coast, QLD, Australia.

Prideaux, Bruce, and Cooper, Malcolm (2006) Redefining young low cost travellers - still backpackers or are they budget travellers? Euro Asia Journal of Management, 16 (2). pp. 137-151.

Pearce, Philip L., and Moscardo, Gianna (2006) Domestic and visiting friends and relatives tourism. In: Buhalis, Dimitrios, and Costa, Carlos, (eds.) Tourism Business Frontiers: consumers, products and industry. Elsevier, Oxford, UK, pp. 48-55.

Prideaux, Bruce, and Crosswell, Melanie (2006) The value of visitor surveys: the case of Norfolk Island. Journal of Vacation Marketing, 12 (4). pp. 359-370.

Pearce, Philip L. (2004) The functions and planning of visitor centres in regional tourism. Journal of Tourism Studies, 15 (1). pp. 8-17.

Prideaux, Bruce, Agrusa, Jerome, Donlon, Jon G., and Curran, Chris (2004) Exotic or erotic-contrasting images for defining destinations. Asia Pacific Journal of Tourism Research, 9 (1). pp. 5-17.

Pearce, Philip L., and Moscardo, Gianna (2004) Assessing market convergence and divergence: studies of visitors to Australia's Great Barrier Reef. In: Proceedings of Tourism: State of the Art II, - . From: Tourism: State of the Art II, 27-30 June 2004, Glasgow, UK.

R

Rose, Janelle, and Winter, Caroline (2008) The role of food tourism in developing an emerging Queensland wine tourism region: an exploratory study. In: Proceedings of the 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development (3), pp. 97-105. From: Academy of World Business, Marketing & Management Development 2008 Conference, 14-17 July 2008, Rio de Janeiro, Brazil.

Ross, Glenn F. (2003) Ethical beliefs, work problem-solving strategies and learning styles as mediators of tourism marketing entrepreneurialism. Journal of Vacation Marketing, 9 (2). pp. 119-136.

S

Schmallegger, Doris, Taylor, Andrew, and Carson, Dean (2011) Rejuvenating outback tourism through market diversification: the case of the Flinders Ranges in South Australia. International Journal of Tourism Research, 13 (4). pp. 384-399.

Schmallegger, Doris, Carson, Dean, and Jacobsen, Damien (2010) The use of photographs on consumer generated content websites: practical implications for destination image analysis. In: Sharda, Nalin, (ed.) Tourism Informatics: visual travel recommender systems, social communities, and user interface design. IGI Global, Hershey, PA, USA, pp. 243-260.

Schmallegger, Doris, and Carson, Dean (2009) Destination image projection on consumer-generated content websites: a case study of the Flinders Ranges. Information Technology & Tourism, 11 (2). pp. 111-127.

Schmallegger, Doris (2009) The power of loose ties: networking for market diversification in remote Australia. In: Fyall, Alan, Kozak, Metin, Andreu, Luisa, Gnoth, Juergen, and Lebe, Sibila, (eds.) Marketing Innovations for Sustainable Destinations. Goodfellow Publishers, Woodeaton, Oxford, UK, pp. 286-298.

Schmallegger, Doris, and Carson, Dean (2008) Blogs in tourism: changing approaches to information exchange. Journal of Vacation Marketing, 14 (2). pp. 99-110.

Son, Aram (2005) The measurement of tourist destination image: applying a sketch map technique. International Journal of Tourism Research, 7 (4-5). pp. 279-294.

Son, Aram (2004) International students in English language programs: their images of Australia and their travel behaviour. PhD thesis, James Cook University.

T

Tschmuck, Peter, Pearce, Philip L., and Campbell, Steven (2013) Music Business and the Experience Economy: the Australasian case. Springer.

Thompson, Michelle, and Prideaux, Bruce (2012) Segmenting visitors to Tropical North Queensland by travel motives. In: Proceedings of the 2012 CAUTHE National Conference (1), pp. 584-599. From: The New Golden Age of Tourism and Hospitality, 6-9 February 2012, Melbourne, Australia.

Thompson, Michelle, and Prideaux, Bruce (2009) Developing a food and wine segmentation and classifying destinations on the basis of their food and wine sectors. In: Chen, Joseph S., (ed.) Advances in Hospitality and Leisure. Emerald Group Publishing, Bingley, UK, pp. 163-183.

Turton, Steve M., and Stork, Nigel E. (2006) Tourism and tropical rainforests: opportunity or threat? In: Laurance, William F., and Peres, Carlos A., (eds.) Emerging Threats to Tropical Forests. Chicago University Press, Chicago, IL, USA, pp. 377-391.

W

Wood, Peter (2010) A conceptual exploration of marine research tourism in Australia: a study of the conceptual, supply, and demand nature of marine research tourism in Australia. PhD thesis, James Cook University.

This list was generated on Fri Apr 25 05:27:20 2014 EST.